Google Ads
With the expansion of the sales team in Germany, Altrex wants to broaden and improve its online marketing activities. Therefore, they started looking for a reliable partner to expand our business crossborder.
Germany is currently one of the countries with the greatest growth potential for Altrex. The German website already existed, but no online marketing activities were carried out yet. In 2019, a start was therefore made to increase brand awareness through Google advertising and search engine optimization. Because there was a need from Altrex for an experienced partner to realize the crossborder growth with, Dexport was engaged for the complete online marketing in Germany.
Work began on setting up German Google Ads campaigns. The focus was mainly on branded search terms and products. The strategy was then expanded to include retargeting campaigns, Microsoft Ads and social media ads. The main goal of the campaigns is to increase Altrex's brand awareness in Germany and refer people to a local reseller. In addition to execution, Dexport is also an active sparring partner for Altrex to identify new growth opportunities and define strategy.
