Google Ads
We started our work in 2020. The first step was to adapt the webshop for the German market. By communicating with a GmbH, using a German address and displaying the Trusted Shops seal of approval, the webshop quickly acquired a German look and feel. We also chose to address the target group more formally with 'Sie'.
At that time, the website had no sales and traffic from Germany. So the challenge was also to increase brand awareness and visibility. To do this, we used search and shopping campaigns to generate middle and low funnel traffic. We focused mainly on search campaigns (non-branded) for different products, which we expanded further and further with specific German keywords. The webshop has since grown significantly in revenue and visitors.
For the shopping campaigns, the product feed is crucial - here we incorporated relevant keywords to increase findability within the shopping network, but also to improve the relevance of the traffic (this also applies to the Performance max campaigns).
Since the products have few repeat purchases, we have to generate new visitors all the time, which makes it expensive for the customer. To further increase profitability, we finally decided to separate the products, which have different margins. This allows us to allocate budgets even more efficiently and has increased profitability in the long run.
AutolackOnline.de also wanted to start on Amazon under the brand name uniQum QUALITY IN NON PAINT. Autolackonline.de saw many competitors on Amazon.de and wanted to build more brand awareness and visibility on it.
First and foremost, we took a look at the competition. Given the intense competition on Amazon, we knew this would be a challenge. What stood out was that most competitors only sold colors from well-known brands, whereas Autolackonline.de offers all color codes for all car brands.
