Google Ads
In 2018, Vingino plans to make serious inroads into the German market. The main objectives are to increase brand awareness in Germany, make the web shop meet the needs of German consumers and profitable advertising campaigns. Dexport is asked to provide Vingino with optimal support in this regard.
Each year, Dexport and Vingino jointly determine the goals and which channels will be used to achieve them. In the beginning, the focus is mainly on ad campaigns on branded search terms, search engine optimization and improving German-language communication, so that a good foundation is laid. Later, social media advertising and strategic support will be added. Currently, increasing overall brand awareness through advertising, influencers and marketplaces is the main focus.
