As general manager, Ewout Key Rameijer managed to generate international fame for his jeans brand Amsterdenim partly by connecting (international) influencers and using well thought out marketing campaigns. His motto: "Just do it," enabled Ewout and Amsterdenim to conquer the world without limits. What else is the secret behind his success and what was the big breakthrough for Amsterdenim in the Netherlands and far beyond?
About The Breakthrough
In The Breakthrough, we follow three Top 30 companies that are excelling across borders. How did the entrepreneurs behind these companies become successful and what were their key learnings on this road to CrossBorder success?
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