E-commerce marketing strategy
We start by drawing up a growth plan in which we set concrete revenue targets for the coming years. We determine the budget distribution per channel for the coming year and conclude with a presentation full of action points and positioning advice. Matching your brand, we put together a team of specialists who execute this plan with you.
Google Ads & Shopping management
SEA and shopping management are often drivers of growth. It is often forgotten that the website and your offer determine how well your campaigns convert. Your conversion rate has a direct impact on the Return On Adspend (ROAS). We offer a holistic approach that goes beyond what you are used to.
Our team of specialists helps launch, manage and evaluate your SEA campaigns. They use tools selected specifically for the German market, keeping your Ads campaigns both profitable and up-to-date. We also provide an optimized Google Shopping feed. As a Premier Google Partner, we exceed the average performance within the Google Ads partner program. Together, we take your performance marketing to the next level!
SEO content creation
SEO is crucial within your performance marketing strategy. A solid keyword strategy identifies which terms are upper-funnel and perhaps less profitable for your SEA campaigns because of a lower ROAS. For these terms, we develop additional content to be highly findable organically. At the same time, we focus on long tail and product SEO. These are not only essential for the findability of your products, but also for improving the quality score of your Google Ads campaigns.
We go one step further: we provide quality backlinks, monitor your competitors and establish collaborations with renowned bloggers. Our German SEO specialists dive deep into your website, analyze the content and optimize it with the specific search terms that German consumers are searching for. This way, we guarantee that you are optimally found organically and that your performance marketing strategy is running at full speed.
Website Optimization and Email Marketing
An optimized German website and effective email marketing are essential components for achieving a strong ROI and helping us meet the goals outlined in our growth plan.
German consumers have unique expectations and needs. To meet these, it is essential that a website is fully tailored to this target audience. This involves not only linguistic adaptation, but also cultural and functional adjustments. By taking into account aspects such as popular local payment options, culture-specific content, and accessible customer service, we create a user-friendly experience that increases the conversion rate. A website optimized in this way results in a lower bounce rate and a higher average order value, which directly contributes to a better ROI.
Email is a powerful channel for communicating directly with customers, provided it is used effectively. An effective email strategy for the German market involves offering personalized and relevant content. Segmenting the email list makes this possible and increases both engagement and conversion rates. Furthermore, German consumers value clarity, thoroughness, and relevance. By addressing these aspects in emails, they are better received. Targeted follow-ups and special offers tailored to the German customer encourage repeat purchases and increase customer lifetime value. At Dexport, we seamlessly integrate these approaches to effectively execute the established growth plan.
Affiliate, social media, and platform marketing
When the fundamentals of your performance marketing are seamless, it's time to broaden the marketing mix. Affiliates, influencers, social media and marketplaces are channels with potentially large reach.
With affiliate and influencer marketing, you benefit from the prominence and authority of leading German affiliates and influencers. While your brand may be new to German consumers, a recommendation from a respected platform acts as a powerful stamp of approval. This builds trust and encourages purchases. We facilitate these valuable collaborations for you.
Our specifically targeted social media campaigns on platforms such as Facebook, Instagram, TikTok and Pinterest allow us to directly reach your target audience. With extensive user knowledge of these platforms, we can use retargeting and product promotion to drive growth.
Our German marketing experts have the skills to effectively target desired audiences with appealing ads. For marketplaces, we have specialists who are thoroughly familiar with platforms such as Amazon, Kaufland, eBay and Otto. Whether you are a beginner or already an established player on Amazon, we strengthen your profitability by optimizing your advertising strategies there.
With our integrated approach, we realize joint growth ambitions in the German market.
