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Maxilia CrossBorder Insight - B2B marketing in Germany

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Maxilia, corporate gifts for every budget. Hemmy de Heus is Country Manager at Maxilia GmbH and talks, among other things, about the importance of native (German) marketing staff, but that you don't necessarily have to have an office in the country itself.

Reach millions of German B2B leads through Xing and LinkedIn

B2B leads Germany

With more than 5 million companies, the German market offers you tremendous growth opportunities. Not only are there five times as many companies in Germany, but they are often much larger in size. What is a small family business with 250 employees in Germany is quickly seen as a leading medium-sized company in the Netherlands. But how do you best reach this type of interesting German business buyer?

German content marketing leads to booming business for ProFlags

Proflags German market

Content marketing has definitely replaced traditional advertising. Yet creating content that hits proves challenging. How do you make sure your content marketing works? According to the company ProFlags, winner of the CrossBorder Top 30, consistent content marketing is essential. Using a roadmap for content marketing, ProFlags translated their products in the German market into the domain names, such as beachflags.com/de and roll-up.com/de. And with success, as the Zeewolde-based company sells beach flags, roll up banners, flags and flagpoles, among others, online in ten different countries. Including a large offer within the German market. Last year the Zeewolde-based company finished in 6th place within the CrossBorder Top 30, so this year in 1st place. View the full top 30 HERE. "It was a great surprise to win this award," said Harold Riepema the managing partner of Proflags. "It gives satisfaction and energy to continue."

Creativity as added value for German high-tech industry

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High quality plastic machining: innovative and leading in the precise machining of high performance plastics into a beautiful end product. That's what BKB Precision does: make challenging products that its customers need. This is possible 24/7 with its state of art machinery. From the office and factory in the Brainport region, the international market is [...]

Conquering the German B2B market with optimal online marketing

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Good news! With the Internet, you have an effective channel to spread the word about your product. How do you do that? And what is involved? Germany is still a fairly traditional country compared to the Netherlands. Many Dutch companies have traditionally grown in Germany by sending representatives on the road and making contacts [...].

Kunststoffplattenonline.de sees Germany as test country for European expansion

kunststoffplattenonline.de

Kunststoffplattenonline.de. Jonathan Opdam: "We want to grow into the market leader and also have the ambition to become the largest within Europe." Customization for the handyman The target group of the webshop is the handyman, both private and business. The latter receives a custom-made product. "For example, was the handyman looking for a small piece of Trespa, which for facade cladding [....]

B2B marketing in Germany

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Your proposition is decisive Everything starts with your company's proposition, your story! Which customer segments do you target and what brand and market value do you add within the German market? Where, when and with which marketing tools do you want to reach the target group? And have you, for example, already thought about the strengths and weaknesses of [...]