Dexport.com
Growth not only in Germany
Customized Growth Plan
Start a German online store

Starting in Germany?

Do you want to successfully launch your business in Germany? Discover how the starter kit can help you with strategy, setup, and guidance for a strong and rapid market entry.
No-obligation advice
About Us

Benefits

Why Start a German Online Store with Dexport?

We're here to help you

Launch your online store in Germany with the help of our experts

The DACH region offers you plenty of opportunities for growth. By using German online marketplaces and.or a German webshop, you can reach 95 million German speakers in Germany, Austria and Switzerland. But where do you start? For your webshop, you can opt for an AI translation or an optimal German webshop tailored to the German market. If you want to sell on German platforms, translating product information and SEO optimization is crucial. Also consider legal aspects. Since 2006, we have been helping brands, retailers and B2B companies to launch successfully in this market. We are happy to support you.

Features for starting a German online store

Benefits

Why Start a German Online Store with Dexport?

Guidance from a country manager
Search engine friendly translation
Legal documents for your website
Website optimization advice before you go live (including appearance, payment, customer service, distribution)
Results-oriented search engine marketing (SEO, SEA and link building)
German return address and phone number

Relevance

Why Starting a German Online Store Is So Important

Positioning
More than just a translation of the online store
Localization
Marketing

Positioning

Your success in Germany is largely determined by how you position your online store and product offerings in Germany. Which USPs will you use to target which audience segments? Which regions are most interesting to you? North Rhine-Westphalia, for example, is close to the Dutch border and has a population of about 18 million. That’s a market just as large as the entire Netherlands. The entire DACH region (Germany, Austria, and Switzerland) offers access to approximately 95 million German-speaking people. Germany is a vast market and can be overwhelming given the resources you have available. We’ll conduct a competitive analysis and examine trends and promising market segments. Then, together, we’ll define a clear positioning: which products should be the focus, what prices are appropriate for the market, and how should you present shipping costs?

More than just a translation of the online store

Translating a website isn’t enough. Search engine optimization must also be taken into account. We determine which products are a priority and adapt the text and wording to the German market and region. In doing so, we incorporate keywords, frequently asked questions, and prompts into the content. A simple AI translation isn’t enough if you want to stand out and be found on Google, AI Overviews, and ChatGPT.

Localization

We’ll help you optimize your online store for the German market. This includes, for example, a trust seal—such as Trusted Shops, one of the major German trust seals—and a German address that serves as a branch office registered with the Gewerbeamt. A virtual PO box isn’t enough. A German phone number without a properly registered address can cause problems and result in a fine. If you’re selling packaging on the German market, you’ll need an EPR registration. An “Impressum” and a “Datenschutzerklärung” (Privacy Policy) are also required, in addition to German terms and conditions and a German right of withdrawal. You can easily generate these documents using our legal document generator; the documents are guaranteed to be compliant. Additionally, make sure to offer German payment methods: German consumers aren’t familiar with iDEAL as a common payment method.

Marketing

We apply this positioning across all channels. Social commerce is growing. Pinterest has a large reach in Germany—larger than in the Netherlands. Amazon is also a complementary marketing channel for your online store: many German consumers search for products there. In addition, search behavior is shifting from traditional search engines to LLMs and AI Overviews. We support you with a fully German marketing team. Every native German speaker on our team specializes in a specific channel, allowing us to assemble the optimal marketing team for your online store.

Relevance

Why Starting a German Online Store Is So Important

CROSS-BORDER E-COMMERCE IN GERMANY
Cross-Border E-Commerce Marketing in Germany
Cross-Border E-Commerce Marketing in Germany
CROSS-BORDER E-COMMERCE IN GERMANY
CROSS-BORDER E-COMMERCE IN GERMANY

Discover what's possible

Schedule a no-obligation consultation and find out which approach best suits your organization.
No-obligation advice
More about us

All-in-one package

Everything You Need for a Successful Start in Germany

Launching a German online store as part of a comprehensive package

We've bundled all our services into one affordable all-in-one package: Dexport Shop Launch!

German consumers prefer to shop at German online stores and place great importance on a German address, legal documents, and quality seals. It’s important that your online store has an authentic German look and feel. 

To this end, we have developed the Dexport Shop Launch. It includes the legal documents, a German return address to give your business a local feel, EPR registration, and much more. Add-ons such as a German phone number and a quality certification are available. In some cases, a customized approach is most effective. We’ll help you make the right choices.

Request the Complete Package
Store Launch
Everything you need to sell locally
.de domain name
We handle the hosting of your .de domain through a German provider. Do you already have a .de domain, or would you prefer a .com/de subdomain? That’s also an option.
German AI clone of your website
With our AI clone, we’ll quickly adapt your online store for the German market. Then we’ll easily optimize every page for SEO and conversion.
German postal address
Build trust with German customers by using a German mailing address. It’s an easy way to give your online store a local and professional look.
EPR and/or WEEE registration
Easily comply with German EPR and WEEE requirements. We’ll help you with the necessary registrations and cost-effective enrollment in a dual system.
Legal Certainty Website
Make sure your online store complies with German law. We’ll take care of the legal documents and keep them up to date automatically.

Driving Growth in Germany

Together we make a difference

Our German-native marketing specialists are dedicated to delivering maximum results. Together, we identify and unlock your next growth opportunities in Germany. 

About Dexport

Specialist since 2006
Dexport is the specialized agency with years of experience in the German market. With us, you get full service and the best German marketing team for your brand.
Dexport 20th Anniversary
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We take you to the next level!

Let’s push your boundaries together.
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Bunnik HQ
Groeneweg 23
3981 CK Bunnik
+31 (0)88 339 76 78 Contact us
Amsterdam
Surinameplein 6
1058 GP Amsterdam
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.de domain name

We take care of hosting your .de domain through a German provider. Should you already have .de hosting or choose to place your German website on a .com/the subdomain, you can of course do so. 

There are several advantages to using both a .com and a .de domain for German consumers:

  • International recognition: A .com domain is recognized worldwide and can contribute to greater reach and a more international appeal.
  • Local recognition: A .de domain is considered local and trusted by German consumers. It shows that you specifically target the German market and understand local needs, which can lead to higher engagement and conversion.
  • Search engine optimization (SEO): A .de domain name can help improve local SEO. Search engines such as Google often prioritize local domains when showing search results to users in Germany. This can lead to higher visibility of and more organic traffic to your website.
  • International recognition: A .com domain is recognized worldwide and can contribute to greater reach and a more international appeal.

German AI clone of your website

The AI-clone feature translates your website in a smart and efficient way. After cloning your online store, you retain the flexibility to customize each page and add SEO-optimized content, further optimizing your visibility and performance in the German market.

If you’d prefer a custom-built German online store, our consulting team is here to help. We’ll support you with detailed checklists and expert advice to create a website that’s perfectly tailored to the German e-commerce market.

German postal address

Reliability is the greatest asset for German consumers (also business target group) when making purchases. Listing a German mailing address gives German consumers the feeling of having landed on a reliable and secure German website. Renting a German address is for the appearance of the German look and feel on your website, the German address, along with a German phone number is a cost-effective way to show that your business is fully geared to the German market.

You can establish a presence in Germany by renting a mailing address through us. This gives you access to a German virtual office (a German mailing or return address, with a phone number if desired). In practice, it is also often possible to open a German bank account using a German mailing address. You can list the German address on your website.

EPR and/or WEEE registration

In Germany, you have to comply with EPR (Extended Producer Responsibility) registration when you put packaging on the market. This means you have to register your packaging through the LUCID platform. You also need WEEE registration if you sell electronics. Through us you can request an instructional email with all the necessary information. In addition, you will receive a discount on joining a Dual System, allowing you to comply with German packaging legislation efficiently and economically.

Legal Certainty Website

It is important that your business complies with all tax and legal requirements. This will help you avoid legal notices (claims) and make a trustworthy impression on German consumers. Thanks to our service and the Dexport partner network, your online store will always be legally up to date! In addition to the German terms and conditions and privacy policy, you must also include an Impressum (a type of legal notice) and a Widerrufsbelehrung (return policy) on your site.

With our legal services, you’re on solid legal ground, even when selling on German marketplaces. We ensure that your website and related documents comply with strict German consumer protection laws. Plus, for a modest monthly fee, we host your legal documents and keep them up to date at all times.