• Live within two weeks with dexport Shop Launch Los geht's
  • Need localization? Arrange your German return address through Dexport Los geht's
  • Six months of free selling on Kaufland?Los geht's
  • Accelerating your growth on Amazon? Los geht's
  • Working with the best German marketing team in the Netherlands? Los geht's
  • Boosting your sales with our German influencer network? Los geht's
Launch your webshop in Germany

Starting in Germany?

The DACH region offers you plenty of opportunities for growth. By using German online marketplaces and.or a German webshop, you can reach 95 million German speakers in Germany, Austria and Switzerland. But where do you start? For your webshop, you can opt for an AI translation or an optimal German webshop tailored to the German market. If you want to sell on German platforms, translating product information and SEO optimization is crucial. Also consider legal aspects. Since 2006, we have been helping brands, retailers and B2B companies to launch successfully in this market. We are happy to support you.

Starting in Germany with Dexport. Selling through your own webshop. Translation by AI. German online marketing agency.

Los geht's

Starting in Germany? Launch your shop with the dexport shop launch!

Are you planning to start a German webshop? The German e-commerce market is enormously interesting for international growth strategy because of its proximity and size. However, a larger market also means more competitors and on top of that, German consumers are very critical. They prefer to buy from German webshops and place great value on legal documents and seals of approval. It is therefore important that your webshop has a German look and feel. 

To best address this, we have developed the all-in service, dexport Shop Launch. This includes a translation of your shop, adapted to the German market, including hosting of legal documents and a German return address for a local appearance. Extensions such as a German phone number and seal of approval are possible. In some cases, a customized approach is most effective. We advise you to make the right choices.

We take care of hosting your .de domain through a German provider. Should you already have .de hosting or choose to place your German website on a .com/the subdomain, you can of course do so. 

There are several advantages to using both a .com and a .de domain for German consumers:

  • Local recognition: A .de domain is considered local and trusted by German consumers. It shows that you specifically target the German market and understand local needs, which can lead to higher engagement and conversion.
  • Search engine optimization (SEO): A .de domain name can help improve local SEO. Search engines such as Google often prioritize local domains when showing search results to users in Germany. This can lead to higher visibility of and more organic traffic to your website.
  • International recognition: A .com domain is recognized worldwide and can contribute to greater reach and a more international appeal.

With the AI clone feature, your website will be translated in a smart and efficient way. After cloning your shop, you retain the flexibility to customize each page and add SEO editors, further optimizing findability and performance on the German market.optimize further.

Should you have a preference for a customized German webshop, our consulting team is at your service. We will support you with detailed checklists and expert advice to create a website that is perfectly tailored to the German e-commerce market.

Reliability is the greatest asset for German consumers (also business target group) when making purchases. Listing a German mailing address gives German consumers the feeling of having landed on a reliable and secure German website. Renting a German address is for the appearance of the German look and feel on your website, the German address, together with a German telephone number is a cost-effective way to show that your company is fully geared to the German market.

You can open a branch office in Germany with us by renting a postal address. You will then have a German virtual office (German postal or return address, possibly with telephone number). It is also often possible to get a German bank account with a German postal address. You can list the German address on your website.

In Germany, you have to comply with EPR (Extended Producer Responsibility) registration when you put packaging on the market. This means you have to register your packaging through the LUCID platform. You also need WEEE registration if you sell electronics. Through us you can request an instructional email with all the necessary information. In addition, you will receive a discount on joining a Dual System, allowing you to comply with German packaging legislation efficiently and economically.

It is important that your company meets the fiscal and legal requirements. This way you can avoid Abmahnungen (claims) and appear familiar to the German consumer. Thanks to our service and the Dexport partner network, your shop will always be legally up-to-date! In addition to the German general terms and conditions and privacy statement, you also need an Impressum and a Widerrufsbelehrung (right of return) on your site.

With our legal services you are (legally) secure, even if you sell on German marketplaces. We ensure that your website and accompanying documents comply with the strict German consumer law. Moreover, for a modest monthly fee, we host and keep your legal documents always up-to-date.

Shop Launch

Give your webshop a German look and feel and comply with German e-commerce laws.

from € 99,- p/m


Required if you put packaging and/or electronics on the German market.

Shop Launch Complete

Create a clone of your Dutch webshop into German with a complete German look and feel in no time.

from € 195,- p/m


Required if you put packaging and/or electronics on the German market.

Starting with growth objective

Based on a joint growth plan, we develop your ideal German webshop together.

Price on request


Required if you put packaging and/or electronics on the German market.

Success in Germany

Together we make a difference

Our German native marketing specialists realize maximum results for you. Together we look for the next growth opportunities in Germany. The German market offers many growth opportunities

About Dexport

Specialist since 2006

Dexport is the specialized agency with years of experience in the German market. With us, you get full service and the best German marketing team for your brand. 

More success in Germany?

We know where the opportunities are!

We would like to help you realize your ambitions. Push boundaries together?


Frequently Asked Questions

Investing in the German market is attractive because of the DACH region, which with 95 million German speakers is the largest sales market in Europe.

  1. NRW (North Rhine-Westphalia): With a population of more than 17 million, it is Germany's most populous state and borders directly on the Netherlands. It is a strategic location for companies looking to reach both Dutch and German customers.

  2. Berlin: Germany's capital city is a vibrant center of innovation, start-ups and culture. Tech, creativity and commerce converge here, making it a hotspot for modern businesses and young consumers.

  3. Bayern: This southern German state is known for its strong economy and high purchasing power, making it an attractive area for luxury brands and products.

  4. Switzerland: With one of the highest per capita incomes in the world, Switzerland offers opportunities for companies targeting consumers with high purchasing power.

  5. Austria: The e-commerce market in Austria is growing rapidly, making it an ideal area for online retailers and companies looking to expand their digital presence.

In short, the DACH region offers various areas, each with its unique opportunities and characteristics for companies that want to target this market.

Germany is a crucial trading partner for the Netherlands and thanks to its proximity, similar culture and efficient logistics, trading is easy. However, it is essential to see Germany as a focus market and tailor your approach accordingly.

To reach German consumers, it is essential to know where they are active and how they make their purchasing decisions. Research shows that 91% of German consumers search via Google, while 73% use social media platforms such as Facebook, Instagram, TikTok and Pinterest. In addition, more than 50% buy on marketplaces such as Amazon, eBay, Kaufland and Otto. In addition to these channels, Germans rely heavily on recommendations from friends and use price comparison sites in their orientation.

Given this diversity, it is crucial to have an effective marketing mix that allows you to reach consumers effectively while strengthening your brand. With us, you get the support you need to make the right choices in this complex market. Our specialized team of German marketers converts the chosen strategy into concrete results. It is worth noting that our marketing team has already worked for several leading Dutch B2C brands.

Being successful in B2B marketing for German companies requires a deep understanding of their information search behavior and decision-making processes. German companies often orient themselves through specialized trade fairs, B2B platforms and industry-specific magazines. Also, LinkedIn and XING are crucial business networking platforms in Germany.

A strong online presence is essential, with SEO (search engine optimization) and SEA (search engine advertising) taking center stage. By investing in SEO, you ensure that you can be found organically in search engines, while with SEA you are directly visible to your target audience in relevant searches. It is important that the content is not only technically optimized, but also matches the needs and questions of German companies in terms of content.

Email marketing with relevant content and building personal relationships are essential in German business culture. Success in this market goes beyond a good product; it requires understanding German business etiquette and demonstrating authenticity. Our B2B team offers the expertise to position you effectively and realize your strategy.

To achieve an authentic German look and feel and comply with local regulations, you need to look beyond a simple translation. There are numerous aspects where we can help you optimize your business and website for the German market.

Our experts will help you with your German website optimization and SEO. If you want to get started quickly, you can thanks to our AI technology. We can translate your website into German in no time. In addition, we will help you set up your website in a legally correct way. You can rent all necessary documents from us for a fixed monthly fee. These include the mandatory Impressum, Datenschutze and documents required for distance selling in Germany. We have an extensive network of German tax specialists and lawyers for specific issues. You can contact us for a German (return) address, phone number, support in establishing a GmbH and EPR registration. In addition, you benefit from discounts on mandatory labels. Our partnership with Thuiswinkel e-academy has led to an e-learning, which all new customers receive, to go deeper into the nuances of the German market.

In summary, we offer a holistic approach, from brand communication to legal support, to position you optimally on the German market. Let us be your guide in this important step.

Working with us at Dexport offers numerous benefits. Since 2006, we have been an expert in the market and have built up a full range of services. We have a unique and highly qualified German marketing team with specialists for all essential channels. The expertise we have built up working with fast-growing crossborder companies and well-known brands directly benefits our clients. Thanks to our extensive market reach in the Netherlands, we have exclusive collaborations with partners on legal/tax matters, EPR, labels, German return address and even our own CrossBorder Event. So we always offer you the best solution for your growth phase.

Our process begins with a personal conversation to determine which services best fit your situation and growth ambitions. After this conversation, you will receive a no-obligation quote from us. We value a proactive approach and strive to provide quality services. Once you are a customer, we regularly ask for feedback. This allows us to monitor how satisfied you are and where possible optimization opportunities exist.

Partner in Success

What our customers say

Joe Merino
Joe Merino
Yvo Batenburg
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Dexport is a highly skilled digital marketing agency with extensive knowledge of the German market/DACH region. Their strategic advice and work in areas such as SEA, SEO and Social Media have helped us achieve excellent results in the German market. We are therefore very satisfied with our long-standing cooperation!
Alpine Hearing Protection
Alpine Hearing Protection
Jan Cortenbach
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At Alpine, we enjoy working with Dexport. A professional organization that supports us in our international expansion.
Tom de Vries
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Dexport helps us excellently with the German issue we have. They come up with good ideas and keep us informed about trends/developments. Executive they are strong and decisive. In short: We highly recommend Dexport!