Find your niche on eBay
Sales on eBay have seen significant increases recently, with percentages of up to 150% in major categories, as well as strong growth trends, such as a 400% increase in photovoltaic products and 126% in solar installations, as well as a demand increase of about 600% in Smart Home lighting. Because eBay is very transparent in showing prices of comparable items, you can easily compete on price within eBay in a changing market.
eBay is most often used by German consumers looking for gifts or DIY products and by German youth to keep fit, mainly in running, yoga and basketball. eBay has many small SMEs selling handmade products, making eBay very popular during the holidays to find something special. 59% of buyers of luxury products on eBay say that sustainability is important.
Optimization of product listings & campaign management
eBay's search algorithm, Cassini, has specific criteria. Through thorough keyword research and our experience, we make sure your product listings perform optimally.
eBay has powerful advertising tools to increase your visibility and sales. By building and optimizing effective campaigns for eBay, we can maximize the potential of this platform.
Harness eBay's sustainable potential
For many German eBay users, sustainability and recycling is very important. Second-hand sales have increased by 31% in recent years and eBay is the most sustainable marketplace in Europe after Vinted. Focus on valuable offers and brand identity so that customers not only get a good deal, but also feel that they are contributing to positive causes.
Take advantage of the growing range of refurbished products to appeal to both cost-conscious and environmentally conscious customers. In some categories, eBay also offers carbon neutral selling, which makes it easier to sell your products sustainably. Our native German marketers will help you come up with an appropriate product description.
eBay: a platform you can rely on
With eBay's analytics tools, it is easy to find niches and respond to market supply and demand. eBay is very service-oriented and during the corona pandemic deferred sales fees, waived sales commissions for entrepreneurs who also have a physical store, and provided all entrepreneurs with a premium store for free for 6 months.
This makes eBay a highly crisis-resistant platform. Furthermore, eBay is directly integrated with social media, making it easy to combine this marketplace with social media marketing. This allows oursocial media marketingand marketplace specialists to develop a coordinated strategy. Our Success Manager will create a strategic growth plan to help you achieve optimal growth in the German market. Start selling on eBay today!
