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Expand your reach in Germany, Austria and Switzerland

Selling on eBay

By listing your products on well-known German platforms, you significantly increase your reach. We can make your products findable on the most important marketing channels, price comparison sites and marketplaces. Together we create a growth plan to see if selling on eBay fits into your marketing mix. We help you place your products and make optimizations that other eBay advertisers overlook.

Person sits behind laptop with note pad. Have texts translated from Dutch to German by Dexport. German online marketing agency / agency.

Los geht's

1. Grab your niche on eBay

Sales on eBay have seen significant increases recently, with percentages of up to 150% in major categories, as well as strong growth trends, such as a 400% increase in photovoltaic products and 126% in solar installations, as well as a demand increase of about 600% in Smart Home lighting. Because eBay is very transparent in showing prices of comparable items, you can easily compete on price within eBay in a changing market.

eBay is most often used by German consumers looking for gifts or DIY products and by German youth to keep fit, mainly in running, yoga and basketball. eBay has many small SMEs selling handmade products, making eBay very popular during the holidays to find something special. 59% of buyers of luxury products on eBay say that sustainability is important.

2.Optimization of product lists & campaign management

eBay's search algorithm, Cassini, has specific criteria. Through thorough keyword research and our experience, we make sure your product listings perform optimally.

eBay has powerful advertising tools to increase your visibility and sales. By building and optimizing effective campaigns for eBay, we can maximize the potential of this platform.

3. Leverage eBay's sustainable potential

For many German eBay users, sustainability and recycling is very important. Second-hand sales have increased by 31% in recent years and eBay is the most sustainable marketplace in Europe after Vinted. Focus on valuable offers and brand identity so that customers not only get a good deal, but also feel that they are contributing to positive causes.

Take advantage of the growing range of refurbished products to appeal to both cost-conscious and environmentally conscious customers. In some categories, eBay also offers carbon neutral selling, which makes it easier to sell your products sustainably. Our native German marketers will help you come up with an appropriate product description.

4. eBay: a platform you can build on

With eBay's analytics tools, it is easy to find niches and respond to market supply and demand. eBay is very service-oriented and during the corona pandemic deferred sales fees, waived sales commissions for entrepreneurs who also have a physical store, and provided all entrepreneurs with a premium store for free for 6 months.

Thus, eBay is a very crisis-proof platform. Furthermore, eBay has a direct link to social media which makes this marketplace easy to combine with social media marketing. This allows our social media marketing and marketplaces specialists to agree on a joint strategy. Our Success Manager will create a strategic growth plan so you can grow optimally on the German market. Start selling on eBay now!

Sales on eBay have seen significant increases recently, with percentages of up to 150% in major categories, as well as strong growth trends, such as a 400% increase in photovoltaic products and 126% in solar installations, as well as a demand increase of about 600% in Smart Home lighting. Because eBay is very transparent in showing prices of comparable items, you can easily compete on price within eBay in a changing market.

eBay is most often used by German consumers looking for gifts or DIY products and by German youth to keep fit, mainly in running, yoga and basketball. eBay has many small SMEs selling handmade products, making eBay very popular during the holidays to find something special. 59% of buyers of luxury products on eBay say that sustainability is important.

For many German eBay users, sustainability and recycling is very important. Second-hand sales have increased by 31% in recent years and eBay is the most sustainable marketplace in Europe after Vinted. Focus on valuable offers and brand identity so that customers not only get a good deal, but also feel that they are contributing to positive causes.

Take advantage of the growing range of refurbished products to appeal to both cost-conscious and environmentally conscious customers. In some categories, eBay also offers carbon neutral selling, which makes it easier to sell your products sustainably. Our native German marketers will help you come up with an appropriate product description.

With eBay's analytics tools, it is easy to find niches and respond to market supply and demand. eBay is very service-oriented and during the corona pandemic deferred sales fees, waived sales commissions for entrepreneurs who also have a physical store, and provided all entrepreneurs with a premium store for free for 6 months.

Thus, eBay is a very crisis-proof platform. Furthermore, eBay has a direct link to social media which makes this marketplace easy to combine with social media marketing. This allows our social media marketing and marketplaces specialists to agree on a joint strategy. Our Success Manager creates a strategic growth plan so that you can grow optimally on the German market.

Ready for the next step with selling on eBay in Germany?

Success in Germany

Together we make a difference

Our German native marketing specialists realize maximum results for you. Together we look for the next growth opportunities in Germany. The German market offers many growth opportunities

About Dexport

Specialist since 2006

Dexport is the specialized agency with years of experience in the German market. With us, you get full service and the best German marketing team for your brand. 

More success in Germany?

We know where the opportunities are!

We would like to help you realize your ambitions. Push boundaries together?

FAQ

Frequently Asked Questions

Investing in the German market is attractive because of the DACH region, which with 95 million German speakers is the largest sales market in Europe.

  1. NRW (North Rhine-Westphalia): With a population of more than 17 million, it is Germany's most populous state and borders directly on the Netherlands. It is a strategic location for companies looking to reach both Dutch and German customers.

  2. Berlin: Germany's capital city is a vibrant center of innovation, start-ups and culture. Tech, creativity and commerce converge here, making it a hotspot for modern businesses and young consumers.

  3. Bayern: This southern German state is known for its strong economy and high purchasing power, making it an attractive area for luxury brands and products.

  4. Switzerland: With one of the highest per capita incomes in the world, Switzerland offers opportunities for companies targeting consumers with high purchasing power.

  5. Austria: The e-commerce market in Austria is growing rapidly, making it an ideal area for online retailers and companies looking to expand their digital presence.

In short, the DACH region offers various areas, each with its unique opportunities and characteristics for companies that want to target this market.

Germany is a crucial trading partner for the Netherlands and thanks to its proximity, similar culture and efficient logistics, trading is easy. However, it is essential to see Germany as a focus market and tailor your approach accordingly.

To reach German consumers, it is essential to know where they are active and how they make their purchasing decisions. Research shows that 91% of German consumers search via Google, while 73% use social media platforms such as Facebook, Instagram, TikTok and Pinterest. In addition, more than 50% buy on marketplaces such as Amazon, eBay, Kaufland and Otto. In addition to these channels, Germans rely heavily on recommendations from friends and use price comparison sites in their orientation.

Given this diversity, it is crucial to have an effective marketing mix that allows you to reach consumers effectively while strengthening your brand. With us, you get the support you need to make the right choices in this complex market. Our specialized team of German marketers converts the chosen strategy into concrete results. It is worth noting that our marketing team has already worked for several leading Dutch B2C brands.

Being successful in B2B marketing for German companies requires a deep understanding of their information search behavior and decision-making processes. German companies often orient themselves through specialized trade fairs, B2B platforms and industry-specific magazines. Also, LinkedIn and XING are crucial business networking platforms in Germany.

A strong online presence is essential, with SEO (search engine optimization) and SEA (search engine advertising) taking center stage. By investing in SEO, you ensure that you can be found organically in search engines, while with SEA you are directly visible to your target audience in relevant searches. It is important that the content is not only technically optimized, but also matches the needs and questions of German companies in terms of content.

Email marketing with relevant content and building personal relationships are essential in German business culture. Success in this market goes beyond a good product; it requires understanding German business etiquette and demonstrating authenticity. Our B2B team offers the expertise to position you effectively and realize your strategy.

To achieve an authentic German look and feel and comply with local regulations, you need to look beyond a simple translation. There are numerous aspects where we can help you optimize your business and website for the German market.

Our experts will help you with your German website optimization and SEO. If you want to get started quickly, you can thanks to our AI technology. We can translate your website into German in no time. In addition, we will help you set up your website in a legally correct way. You can rent all necessary documents from us for a fixed monthly fee. These include the mandatory Impressum, Datenschutze and documents required for distance selling in Germany. We have an extensive network of German tax specialists and lawyers for specific issues. You can contact us for a German (return) address, phone number, support in establishing a GmbH and EPR registration. In addition, you benefit from discounts on mandatory labels. Our partnership with Thuiswinkel e-academy has led to an e-learning, which all new customers receive, to go deeper into the nuances of the German market.

In summary, we offer a holistic approach, from brand communication to legal support, to position you optimally on the German market. Let us be your guide in this important step.

Working with us at Dexport offers numerous benefits. Since 2006, we have been an expert in the market and have built up a full range of services. We have a unique and highly qualified German marketing team with specialists for all essential channels. The expertise we have built up working with fast-growing crossborder companies and well-known brands directly benefits our clients. Thanks to our extensive market reach in the Netherlands, we have exclusive collaborations with partners on legal/tax matters, EPR, labels, German return address and even our own CrossBorder Event. So we always offer you the best solution for your growth phase.

Our process begins with a personal conversation to determine which services best fit your situation and growth ambitions. After this conversation, you will receive a no-obligation quote from us. We value a proactive approach and strive to provide quality services. Once you are a customer, we regularly ask for feedback. This allows us to monitor how satisfied you are and where possible optimization opportunities exist.

Partner in Success

What our customers say

Joe Merino
Joe Merino
Yvo Batenburg
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Dexport is a highly skilled digital marketing agency with extensive knowledge of the German market/DACH region. Their strategic advice and work in areas such as SEA, SEO and Social Media have helped us achieve excellent results in the German market. We are therefore very satisfied with our long-standing cooperation!
Alpine Hearing Protection
Alpine Hearing Protection
Jan Cortenbach
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At Alpine, we enjoy working with Dexport. A professional organization that supports us in our international expansion.
Villatent
Villatent
Tom de Vries
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Dexport helps us excellently with the German issue we have. They come up with good ideas and keep us informed about trends/developments. Executive they are strong and decisive. In short: We highly recommend Dexport!