Is your brand awareness in Germany growing according to plan? It is not always easy for global brands to win the hearts of German consumers. Being top-of-mind and doing so within the available budget is what it's all about. All communications are tailored to target groups within the German market that are interesting for your brand.
We look for cost-effective impressions and interactions through social media, media buying and real-time bidding. In doing so, we don't lose sight of your ROAS goals. We use the networks of Amazon DSP, Google and Facebook.
The videos and visuals of your site can often not be copied 1 on 1 to the German site. On vacation you often recognize other people that way, so do Germans. Germans have a different architectural style for houses, a different landscape, other iconic buildings, etc. You have to take that into account on your German-language website.
The deployment of marketing channels varies by brand and target group. By deploying programmatic marketing, the Dexperteers, throughout the entire customer journey, tailor your message to the individual German consumer in his or her context.
In Germany, offline advertising is a powerful means of reaching German consumers. Through magazines, newspapers, television, radio, bus shelters, etc., you can reach the German consumer. Sometimes it is much more appropriate to choose a specific region, with the highest purchasing power, for example, rather than nationwide deployment. Because due to the size of Germany, the media costs for nationwide deployment are very expensive
Start selling on Amazon. It is the largest marketplace in Germany and generates more than half of total sales. We help you from A to Z to get off to a good start on the platform.
We look for cost-effective impressions and interactions through social media, media buying and real-time bidding. In doing so, we don't lose sight of your ROAS goals. We use the networks of Amazon DSP, Google and Facebook.
The deployment of marketing channels varies by brand and target group. By deploying programmatic marketing, the Dexperteers, throughout the entire customer journey, tailor your message to the individual German consumer in his or her context.
In Germany, offline advertising is a powerful means of reaching German consumers. Through magazines, newspapers, television, radio, bus shelters, etc., you can reach the German consumer. Sometimes it is much more appropriate to choose a specific region, with the highest purchasing power, for example, rather than nationwide deployment. Because due to the size of Germany, the media costs for nationwide deployment are very expensive
Start selling on Amazon. It is the largest marketplace in Germany and generates more than half of total sales. We will help you from A to Z to get off to a good start on the platform.
Our German native marketing specialists realize maximum results for you. Together we look for the next growth opportunities in Germany. The German market offers many growth opportunities
Dexport is the specialized agency with years of experience in the German market. With us, you get full service and the best German marketing team for your brand.
We would like to help you realize your ambitions. Push boundaries together?
Investing in the German market is attractive because of the DACH region, which with 95 million German speakers is the largest sales market in Europe.
NRW (North Rhine-Westphalia): With a population of more than 17 million, it is Germany's most populous state and borders directly on the Netherlands. It is a strategic location for companies looking to reach German customers.
Berlin: Germany's capital city is a vibrant center of innovation, start-ups and culture. Tech, creativity and commerce converge here, making it a hotspot for modern businesses and young consumers.
Bayern: This southern German state is known for its strong economy and high purchasing power, making it an attractive area for luxury brands and products.
Switzerland: With one of the highest per capita incomes in the world, Switzerland offers opportunities for companies targeting consumers with high purchasing power.
Austria: The e-commerce market in Austria is growing rapidly, making it an ideal area for online retailers and companies looking to expand their digital presence.
In short, the DACH region offers various areas, each with its unique opportunities and characteristics for companies that want to target this market.
Germany is a crucial market for international brands and thanks to its proximity, similar culture and efficient logistics, trading is easy. However, it is essential to see Germany as a focus market and tailor your approach accordingly.
To reach German consumers, it is essential to know where they are active and how they make their purchasing decisions. Research shows that 91% of German consumers search via Google, while 73% use social media platforms such as Facebook, Instagram, TikTok and Pinterest. In addition, more than 50% buy on marketplaces such as Amazon, eBay, Kaufland and Otto. In addition to these channels, Germans rely heavily on recommendations from friends and use price comparison sites in their orientation.
Given this diversity, it is crucial to have an effective marketing mix that allows you to reach consumers effectively while strengthening your brand. With us, you get the support you need to make the right choices in this complex market. Our specialized team of German marketers converts the chosen strategy into concrete results. It is worth noting that our marketing team has already worked for several leading B2C brands.
Being successful in B2B marketing for German companies requires a deep understanding of their information search behavior and decision-making processes. German companies often orient themselves through specialized trade fairs, B2B platforms and industry-specific magazines. Also, LinkedIn and XING are crucial business networking platforms in Germany.
A strong online presence is essential, with SEO (search engine optimization) and SEA (search engine advertising) taking center stage. By investing in SEO, you ensure that you can be found organically in search engines, while with SEA you are directly visible to your target audience in relevant searches. It is important that the content is not only technically optimized, but also matches the needs and questions of German companies in terms of content.
Email marketing with relevant content and building personal relationships are essential in German business culture. Success in this market goes beyond a good product; it requires understanding German business etiquette and demonstrating authenticity. Our B2B team offers the expertise to position you effectively and realize your strategy.
To achieve an authentic German look and feel and comply with local regulations, you need to look beyond a simple translation. There are numerous aspects where we can help you optimize your business and website for the German market.
Our experts will help you with your German website optimization and SEO. If you want to get started quickly, you can thanks to our AI technology. We can translate your website into German in no time. In addition, we will help you set up your website in a legally correct way. You can rent all necessary documents from us for a fixed monthly fee. These include the mandatory Impressum, Datenschutze and documents required for distance selling in Germany. We have an extensive network of German tax specialists and lawyers for specific issues. You can contact us for a German (return) address, phone number, support in establishing a GmbH and EPR registration. In addition, you benefit from discounts on mandatory labels. Our partnership with Thuiswinkel e-academy has led to an e-learning, which all new customers receive, to go deeper into the nuances of the German market.
In summary, we offer a holistic approach, from brand communication to legal support, to position you optimally on the German market. Let us be your guide in this important step.
Working with us at Dexport offers numerous benefits. Since 2006, we have been an expert in the market and have built up a full range of services. We have a unique and highly qualified German marketing team with specialists for all essential channels. The expertise we have built up working with fast-growing crossborder companies and well-known brands directly benefits our clients. Thanks to our extensive market reach in the Netherlands, we have exclusive collaborations with partners on legal/tax matters, EPR, labels, German return address and even our own CrossBorder Event. So we always offer you the best solution for your growth phase.
Our process begins with a personal conversation to determine which services best fit your situation and growth ambitions. After this conversation, you will receive a no-obligation quote from us. We value a proactive approach and strive to provide quality services. Once you are a customer, we regularly ask for feedback. This allows us to monitor how satisfied you are and where possible optimization opportunities exist.
088 339 76 78
info@dexport.nl
Groeneweg 23
3981 CK Bunnik