Altrex
Altrex is the Benelux market leader in stairs, ladders and scaffolding. For more than 70 years they have supplied climbing equipment of the highest quality for both consumers and professionals. Altrex actively cooperates with resellers at home and abroad for the sale of their high-quality products.
- Google Ads
- SEA
- SEO
- Search engine optimization
- Microsoft Ads
- Social Media Ads
Support in the German market
With the expansion of the sales team in Germany, Altrex wants to broaden and improve its online marketing activities. Therefore, they started looking for a reliable partner to expand our business crossborder.
Germany is currently one of the countries with the greatest growth potential for Altrex. The German website already existed, but no online marketing activities were carried out yet. In 2019, a start was therefore made to increase brand awareness through Google advertising and search engine optimization. Because there was a need from Altrex for an experienced partner to realize the crossborder growth with, Dexport was engaged for the complete online marketing in Germany.
Plan of action
Work began on setting up German Google Ads campaigns. The focus was mainly on branded search terms and products. The strategy was then expanded to include retargeting campaigns, Microsoft Ads and social media ads. The main goal of the campaigns is to increase Altrex's brand awareness in Germany and refer people to a local reseller. In addition to execution, Dexport is also an active sparring partner for Altrex to identify new growth opportunities and define strategy.
Results Altrex
By 2021, a 142% increase in website visits has been achieved, compared to 2020. Here the budget is optimally distributed over the various channels. Because Altrex does not have its own webshop, the increase in visitor numbers within the target group is the most important steering figure. Due to positive, stable results, Altrex has released additional budget for German online marketing, which has been used to further expand the campaigns. The cooperation is bearing fruit. Altrex is gaining market share in Germany.
- 142% visitor growth
- More market share
Do you also want to grow in Germany? Our team is ready for you.
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