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Joe Merino | CrossBorder Multichannel e-commerce & branding

Joe Merino makes wool sweaters, cardigans and shirts for the man who wants to look good, values convenience and doesn't actually like shopping. Marc Sijstra is owner and founder of Joe Merino and talks, among other things, about opening stores in Belgium and Germany. The video is part of the CrossBorder Insight series in which Dexport and DPD Parcel Service went in search of the do's and dont's in CrossBorder e-commerce. Besides Marc Sijtstra - Joe Merino, Stefan Kersten - Brabantia, Alexander van Slooten - Coolinvestments and Hemmy de Heus - Maxilia were interviewed.