Beerwulf.com started in the Netherlands and then went to Belgium, England, Germany and France. Beerwulf experienced the power of offline advertising with the Father's Day ads. Spot on TV, BAM traffic to the website with high conversion rates. This worked very well in the Netherlands and England, less so in other countries. Choices for Last-Mile-Providers in the case of Beerwulf have to ask for identification on delivery. Not every provider can do that. Golden tip: Prepare well. Experimentation is good, but a little bit of digging in is important. Who are the consumers in the country and what barriers do you have to overcome. Keep trying. Teaching point: some things cannot be predicted and then you have to capitalize on the opportunities.
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