78% of German consumers use price comparators
German consumers are exceptionally price conscious. Not surprisingly, many of them turn to price comparison sites to find the best deals, regardless of the value of the product. Recent research by Statista in 2023 shows that as many as 78% of German consumers actively use price comparison sites. Surprisingly, this percentage is increasing [...]
Amazon Prime Day, Black Friday and Cyber Monday are just around the corner!
Every year, Amazon Prime Day and Black Friday become more important to e-tailers. The pandemic has accelerated this process. With a focus on lucrative product categories, you can make great strides during these shopping events. It's not just about making more sales, these events are ideally suited to win new customers and [...]
Export subsidy for the German or international market
Do you want to start exporting internationally in Germany and/or other countries? Then you are choosing a considerable challenge. A subsidized, experienced marketing specialist and an export coach can help you realize your international ambitions.
I am starting my webshop in Germany and I am taking ...
I want to start in Germany but where should I start? That is the most frequently asked question we get from entrepreneurs and marketers who want to start Germany. The multitude of online marketing opportunities and website optimization techniques doesn't make it any easier either. We have already done (your) homework. Count your time savings ;-). In this article [...]
Which German payment methods are necessary for your webshop?
In Germany, different online payment methods are offered than in the Netherlands. iDEAL as we know in the Netherlands is not known there. Internet banking is also less popular there. How do Germans pay online? With the right payment methods, you can significantly increase the conversion rate of your webshop and significantly reduce the percentage of shopping cart abandonment. Therefore, in this blog we list the German payment methods that are necessary for your webshop.
Establishing a GmbH in Germany
The German GmbH In Germany, as in the Netherlands, a distinction is made between a limited liability company (AG or "Aktiengesellschaft") and a private limited company (GmbH or "Gesellschaft mit beschränkter Haftung"). In addition, since 2008 there has been the possibility of establishing a light variant of the German GmbH, the so-called Unternehmergesellschaft (haftungsbeschränkt, UG). The capital you [...]
One-click ordering: Amazon Dash buttons
What is the Amazon Dash Button? The Amazon Dash Button is a wireless device connected to the user's network via Wi-Fi. It allows consumers to order their favorite products from Amazon at the touch of a button. How it works. The Dash Button is set up and managed through the [...]
Are you choosing labels for your German web shop?
GmbH (for B2B) and a German return address (B2C e-commerce) as well as carrying a seal of approval. This is a reassurance for consumers that customer and payment details are handled safely and that the order will be delivered correctly. For your webshop, a trustmark can increase the conversion rate. Germany has several online store trustmarks such as Trusted Shops, EHI and TÜV. The most relevant trustmarks [...]
With which team will you conquer the German market?
The right goalkeeper keeps claims out of the goal On goal, Dexport chooses a lawyer specialized in German e-commerce law. He must exude calmness and parry the attacks of aggressive opponents, allowing the players to concentrate on a good build-up from the back. The tactic is clear; attack is the best defense. Zalando [...]
Erdbeerprofi.de : Conquering the German market with a seasonal product
If you want to conquer the German market with a seasonal product or service, no rookie mistakes are allowed. The bulk of annual sales must often be achieved within a short period of time. But those who properly adjust their marketing to seasonal influences and handle advertising campaigns smartly can launch successfully in Germany within weeks. At Dexport, we supported Erdbeerprofi.de [...]
