What German payment methods are used?
For success in the German market, it is essential to seamlessly tailor your website to the wants and needs of German consumers. One of the biggest stumbling blocks for these consumers is the lack of their preferred payment option. After much effort to reach German consumers through marketing, you don't want them to [...]
Mobile Payment in Germany
Mobile Payment is making inroads internationally. What about the use of mobile payment methods among consumers in Germany? Mobile Payment in Germany The proportion of smartphone owners who make mobile purchases and process payment through mobile payment providers such as sofortüberweisung.de or PayPal stood at 51 percent in spring 2016. In 2011, this was only [...]
Online payment methods within the German retail industry
That Germans prefer different payment methods than the Dutch is well known: offering post-payment, Credit Card and Paypal is a must within the retail industry. But what other information is indispensable to guide as many visitors as possible through the ordering process, so that a successful purchase is the result? In this article you will find important information about the German consumer and how your online shop can respond to it.
PayPal Plus adds retrospective payment
Paypal Plus was launched early this year, but was still missing the most popular payment method for German consumers: postpayment. Now Paypal has also integrated this payment method and with the upgrade to Paypal Plus, online shops that have a PayPal account can offer the four most common payment methods in Germany. Customers who do not have an account with Paypal [...]
More conversions with the best German payment methods
The German market continues to evolve. One such development is that recruiting a new German customer is becoming increasingly expensive. Of course, you don't want that expensive visitor to drop out early because the desired payment method is missing. With iDeal, you won't get very far on the German market! The German online shopper sets some [...]
8 tips on how to reduce shopping cart abandonment rates
Visitors who drop out at the last moment in the ordering process, which online shop is not familiar with this problem? This is also a common problem for German online shops. In Germany, the percentage of shopping cart abandonment exceeds 40%. Once potential customers have almost completed their order, they abandon the shopping cart even before they have finished their [...].
German consumers are also paying online - but how?
Increase your conversion rate with offering the right payment methods Offering the right payment methods has a major impact on the success of an online store. The number of payment methods for online stores is large and varied. But which ones are important for German consumers? Payment methods - preferences per target group Over the past few years, [...]
PayPal catches up with paying on account!
What are the benefits of PayPal? PayPal allows users to buy and/or sell online easily, quickly and securely. The advantage of PayPal is that the personal information is never transmitted to the seller, making it very safe for the user. Furthermore, the account information is linked to the PayPal account, so this information is stored [....]
ELV contributes to success of Poobies
Joris Aerts is marketing manager at Poobies. Birth or marriage, moving house or party, Christmas or communion. At Poobies you can easily design your own cards and order them online. Since 2002, Poobies has also been active in the German market, and with success! One of the factors that contributed to this is the payment method ELV (Elektronisches Lastschriftverfahren). At [...]
