Coolinvestments CrossBorder Insight - Organizing international growth
Coolinvestments is the holding company that includes CoolCat, MS Mode, America Today and Sapph. Alexander van Slooten is Group Director E-commerce at Coolinvestments and talks about multi-channel strategy of the different brands.
Brabantia CrossBorder Insight - Multichannel marketing in the EU
Brabantia, who doesn't know it, likes to make life more beautiful with beautifully designed product concepts that are pleasant to use. Stefan Kersten is Director Ecommerce | Trade Marketing at Brabantia and talks about their international marketing strategy deployed from the Netherlands.
Online fashion shops: the different customer journeys in the German fashion industry
Competition within the German fashion industry is fierce. The supply is even greater. The German fashion market is characterized by a number of major players in the online field, such as Zalando.de and Otto.de. Amazon is also playing an increasingly important role within the fashion segment in the German market. In addition It is therefore important to meet the needs [...]
Social Media Trends Germany 2018
As an entrepreneur, you know better than anyone how to apply social media in your marketing strategy and which social media channels in the Netherlands are most interesting to you. But do you also know what the Social Media Trends for Germany are? We previously shared with you which social media channels are most popular in Germany. Here you could already see that there are substantial differences between the Dutch and German markets. Last year, social media changed quite a bit. Facebook lets users post Live Videos, Instagram, Facebook and influencer marketing capitalize on the brand awareness of brands in Germany with storytelling. In addition, XING remains undiminished popular with 9.6 million members. Visualization is also becoming increasingly important. The use of smartphones makes it important to provide a lot of information at a glance. What other e-commerce trends can be seen in Germany?
German content marketing leads to booming business for ProFlags
Content marketing has definitely replaced traditional advertising. Yet creating content that hits proves challenging. How do you make sure your content marketing works? According to the company ProFlags, winner of the CrossBorder Top 30, consistent content marketing is essential. Using a roadmap for content marketing, ProFlags translated their products in the German market into the domain names, such as beachflags.com/de and roll-up.com/de. And with success, as the Zeewolde-based company sells beach flags, roll up banners, flags and flagpoles, among others, online in ten different countries. Including a large offer within the German market. Last year the Zeewolde-based company finished in 6th place within the CrossBorder Top 30, so this year in 1st place. View the full top 30 HERE. "It was a great surprise to win this award," said Harold Riepema the managing partner of Proflags. "It gives satisfaction and energy to continue."
How irresistible is your German Fashion marketing?
As a fashion company, you never get a second chance to make a first impression. It is therefore important to do everything possible to get the entire fashion industry interested, within Germany, which has a value of 73.4 billion euros. If valuable customer contacts then emerge from this, it is crucial to start [...].
Creativity as added value for German high-tech industry
High quality plastic machining: innovative and leading in the precise machining of high performance plastics into a beautiful end product. That's what BKB Precision does: make challenging products that its customers need. This is possible 24/7 with its state of art machinery. From the office and factory in the Brainport region, the international market is [...]
What inspires you? No chatter about storytelling for German consumers!
While searching for storytelling within the German market, you come across a flood of information. Not surprisingly, of course, because storytelling is a broad concept about which there is much to say. What is striking is that storytelling is often associated with beautiful visuals, wonderful full sentences and how much we all do our best to [...] the consumer.
No story, no glory as fashion player in Germany
No matter how good your fashion product is, without appealing content in words and images, you can hardly engage the customer. Products look more and more alike. Therefore, it is essential to build your brand into a preferred brand with a clear story. A few fashion facts: 51% of internetters look at the [...]
Advantageous partnership with Moebel.de via Dexport
oebel, Germany's largest price comparison site in the Home & Living segment! Through this website, visitors arrive at your shop with concrete plans to purchase, at cheaper prices than the well-known search engines. Via Dexport, you can now take exclusive advantage of the advantageous welcome offer from Germany's largest interior design portal. What is moebel.de? When it comes to living and furnishing [...]
