Get the maximum ROI from your German webshop. We optimize your webshop, organic findability and advertising campaigns on social media, marketplaces and search engines. This leads to higher conversion and more efficient budget distribution across the channels. We start with a joint growth plan. Are you ready for the next step?
We start by drawing up a growth plan in which we set concrete revenue targets for the coming years. We determine the budget distribution per channel for the coming year and conclude with a presentation full of action points and positioning advice. Matching your brand, we put together a team of specialists who execute this plan with you.
SEA and shopping management are often drivers of growth. It is often forgotten that the website and your offer determine how well your campaigns convert. Your conversion rate has a direct impact on the Return On Adspend (ROAS). We offer a holistic approach that goes beyond what you are used to.
Our team of specialists helps launch, manage and evaluate your SEA campaigns. They use tools selected specifically for the German market, keeping your Ads campaigns both profitable and up-to-date. We also provide an optimized Google Shopping feed. As a Premier Google Partner, we exceed the average performance within the Google Ads partner program. Together, we take your performance marketing to the next level!
SEO is crucial within your performance marketing strategy. A solid keyword strategy identifies which terms are upper-funnel and perhaps less profitable for your SEA campaigns because of a lower ROAS. For these terms, we develop additional content to be highly findable organically. At the same time, we focus on long tail and product SEO. These are not only essential for the findability of your products, but also for improving the quality score of your Google Ads campaigns.
We go one step further: we provide quality backlinks, monitor your competitors and establish collaborations with renowned bloggers. Our German SEO specialists dive deep into your website, analyze the content and optimize it with the specific search terms that German consumers are searching for. This way, we guarantee that you are optimally found organically and that your performance marketing strategy is running at full speed.
An optimized German website and effective email marketing are essential components to achieve strong ROI and contribute to achieving the goals in our growth plan.
The German consumer has unique expectations and needs. To respond to this, it is important that a website is fully tailored to this target group. This means not only linguistic adaptation, but also cultural and functional. By taking into account aspects such as popular local payment options, culture-specific content and accessible customer service, we create a user-friendly experience that increases conversion rates. Such an optimized website results in a reduced bounce rate and a higher average spending value, which directly contributes to a better ROI.
Email is a powerful channel to communicate directly with customers, provided it is used properly. An effective e-mail strategy for the German market means offering personalized and relevant content. Email list segmentation makes this possible and increases both engagement and conversion. Moreover, German consumers value clarity, thoroughness and relevance. By responding to this in emails, they are better received. Targeted follow-ups and special offers, tailored to the German customer, encourage repeat purchases and increase the customer's lifetime value. At Dexport, we seamlessly integrate these approaches to effectively realize the established growth plan.
When the fundamentals of your performance marketing are seamless, it's time to broaden the marketing mix. Affiliates, influencers, social media and marketplaces are channels with potentially large reach.
With affiliate and influencer marketing, you benefit from the prominence and authority of leading German affiliates and influencers. While your brand may be new to German consumers, a recommendation from a respected platform acts as a powerful stamp of approval. This builds trust and encourages purchases. We facilitate these valuable collaborations for you.
Our specifically targeted social media campaigns on platforms such as Facebook, Instagram, TikTok and Pinterest allow us to directly reach your target audience. With extensive user knowledge of these platforms, we can use retargeting and product promotion to drive growth.
Our German marketing experts have the skills to effectively target desired audiences with appealing ads. For marketplaces, we have specialists who are thoroughly familiar with platforms such as Amazon, Kaufland, eBay and Otto. Whether you are a beginner or already an established player on Amazon, we strengthen your profitability by optimizing your advertising strategies there.
With our integrated approach, we realize joint growth ambitions in the German market.
Our marketers help you set up, manage and analyze your SEA campaigns. They use tools specially selected for Germany to keep Ads campaigns profitable and up-to-date. In addition, they ensure an optimal Google Shopping feed. Dexport is a Premier Google Partner and scores above average within the benchmark of the Google Ads partner program.
With affiliate marketing, you leverage the reputation of German affiliates. The German potential customer (probably) does not know your company yet, but when another well-known company offers your products, it is perceived as a high-quality recommendation. As a result, the German consumer is more likely to trust you and proceed to purchase. Social media allows you to reach your target audience in a very targeted way. Social media channels have a lot of personal and demographic data on their users, and they also know what products their users are searching for.
By making the right selections, the Dexperteers target the desired audience through advertisements. They can also help set up your German social media accounts. The experienced Amazon Dexperteers know the pitfalls and know exactly what is involved in a successful Amazon launch. They will help you every step of the way. Even if you are already active on Amazon, the Dexperteers will help you increase profitability by optimizing your Amazon advertising and marketing.
Targeted search engine optimization contributes to the desired growth. Dexport's German SEO specialists ensure that your website is found organically. To do so, they analyze your entire website and adapt the content with the words German consumers are searching for.
E-mail marketing is often considered an old-fashioned method of (mostly aggressive) customer acquisition. Nothing could be further from the truth. The conversion rate of a good email campaign in Germany is higher than that of most other marketing channels. Carefully crafted emails create a personal connection between your company and your customers.
Optimized email campaigns, tailored to the needs of the target audience, therefore increase your conversion rate. An optimized website ensures a high ROI. The Dexperteers help you find the right website structure and partner selection. Based on current German trends, German culture and years of experience. Think about labels, review tools, payment methods, etc. Usually, simple adjustments lead to significantly higher returns.
Our German native marketing specialists realize maximum results for you. Together we look for the next growth opportunities in Germany. The German market offers many growth opportunities
Dexport is the specialized agency with years of experience in the German market. With us, you get full service and the best German marketing team for your brand.
We would like to help you realize your ambitions. Push boundaries together?
Investing in the German market is attractive because of the DACH region, which with 95 million German speakers is the largest sales market in Europe.
NRW (North Rhine-Westphalia): With a population of more than 17 million, it is Germany's most populous state and borders directly on the Netherlands. It is a strategic location for companies looking to reach both Dutch and German customers.
Berlin: Germany's capital city is a vibrant center of innovation, start-ups and culture. Tech, creativity and commerce converge here, making it a hotspot for modern businesses and young consumers.
Bayern: This southern German state is known for its strong economy and high purchasing power, making it an attractive area for luxury brands and products.
Switzerland: With one of the highest per capita incomes in the world, Switzerland offers opportunities for companies targeting consumers with high purchasing power.
Austria: The e-commerce market in Austria is growing rapidly, making it an ideal area for online retailers and companies looking to expand their digital presence.
In short, the DACH region offers various areas, each with its unique opportunities and characteristics for companies that want to target this market.
Germany is a crucial trading partner for the Netherlands and thanks to its proximity, similar culture and efficient logistics, trading is easy. However, it is essential to see Germany as a focus market and tailor your approach accordingly.
To reach German consumers, it is essential to know where they are active and how they make their purchasing decisions. Research shows that 91% of German consumers search via Google, while 73% use social media platforms such as Facebook, Instagram, TikTok and Pinterest. In addition, more than 50% buy on marketplaces such as Amazon, eBay, Kaufland and Otto. In addition to these channels, Germans rely heavily on recommendations from friends and use price comparison sites in their orientation.
Given this diversity, it is crucial to have an effective marketing mix that allows you to reach consumers effectively while strengthening your brand. With us, you get the support you need to make the right choices in this complex market. Our specialized team of German marketers converts the chosen strategy into concrete results. It is worth noting that our marketing team has already worked for several leading Dutch B2C brands.
Being successful in B2B marketing for German companies requires a deep understanding of their information search behavior and decision-making processes. German companies often orient themselves through specialized trade fairs, B2B platforms and industry-specific magazines. Also, LinkedIn and XING are crucial business networking platforms in Germany.
A strong online presence is essential, with SEO (search engine optimization) and SEA (search engine advertising) taking center stage. By investing in SEO, you ensure that you can be found organically in search engines, while with SEA you are directly visible to your target audience in relevant searches. It is important that the content is not only technically optimized, but also matches the needs and questions of German companies in terms of content.
Email marketing with relevant content and building personal relationships are essential in German business culture. Success in this market goes beyond a good product; it requires understanding German business etiquette and demonstrating authenticity. Our B2B team offers the expertise to position you effectively and realize your strategy.
To achieve an authentic German look and feel and comply with local regulations, you need to look beyond a simple translation. There are numerous aspects where we can help you optimize your business and website for the German market.
Our experts will help you with your German website optimization and SEO. If you want to get started quickly, you can thanks to our AI technology. We can translate your website into German in no time. In addition, we will help you set up your website in a legally correct way. You can rent all necessary documents from us for a fixed monthly fee. These include the mandatory Impressum, Datenschutze and documents required for distance selling in Germany. We have an extensive network of German tax specialists and lawyers for specific issues. You can contact us for a German (return) address, phone number, support in establishing a GmbH and EPR registration. In addition, you benefit from discounts on mandatory labels. Our partnership with Thuiswinkel e-academy has led to an e-learning, which all new customers receive, to go deeper into the nuances of the German market.
In summary, we offer a holistic approach, from brand communication to legal support, to position you optimally on the German market. Let us be your guide in this important step.
Working with us at Dexport offers numerous benefits. Since 2006, we have been an expert in the market and have built up a full range of services. We have a unique and highly qualified German marketing team with specialists for all essential channels. The expertise we have built up working with fast-growing crossborder companies and well-known brands directly benefits our clients. Thanks to our extensive market reach in the Netherlands, we have exclusive collaborations with partners on legal/tax matters, EPR, labels, German return address and even our own CrossBorder Event. So we always offer you the best solution for your growth phase.
Our process begins with a personal conversation to determine which services best fit your situation and growth ambitions. After this conversation, you will receive a no-obligation quote from us. We value a proactive approach and strive to provide quality services. Once you are a customer, we regularly ask for feedback. This allows us to monitor how satisfied you are and where possible optimization opportunities exist.
info@dexport.nl
088 339 76 78
Groeneweg 23
3981 CK Bunnik
088 339 76 78
info@dexport.nl
Groeneweg 23
3981 CK Bunnik
