B2B Sales on Amazon Germany

Reach German corporate buyers

What appeals to consumers doesn’t necessarily work for business customers. German B2B buyers look for reliability, quality, business terms, and total cost of ownership. That’s why we help you optimally position your brand and product lineup for professional customers on Amazon Business.

From Brand Story to Business Revenue

We translate your unique value proposition into tangible business benefits. These include efficiency, sustainability, professional applications, and lower costs for larger orders.

Insights into Business Purchasing Behavior

On average, B2B customers order larger quantities and return fewer products. We use these insights to better align your product selection, product presentation, and pricing strategy with business purchasing processes.

Various business target audiences

From small and medium-sized businesses to large corporations, universities, and government organizations: every target audience has its own needs. We identify which segments are most promising for your products.

DACH Expertise

There are also differences between Germany, Austria, and Switzerland within the business market. Our native-speaking specialists will help you tailor your positioning and communication to meet the expectations of professional buyers.

Competitive Analysis at the Local Level

We analyze business pricing, volume discounts, product lines, and competitor positioning on Amazon.de. This helps us identify where your brand can stand out and which products offer the most opportunities.

Consistent brand experience across all channels

We ensure that your business proposition is consistently reflected in Amazon listings, A+ Content, your online store, ads, and other B2B marketing channels. This is how we build brand recognition and trust.

Amazon B2B Advertising

Amazon Business Advertising is all about reaching the right business buyers. With Business Bid Adjustments in Sponsored Products, you can place higher bids on relevant business ad placements. In addition, Sponsored Display and Amazon DSP offer ways to reach specific B2B audiences.

We develop campaigns based on business search intent, product potential, and return on investment. In doing so, we analyze relevant ASINs, advertising costs, conversion rates, and business revenue.

We also take advantage of Amazon Business Deals during key sales periods. This allows products to gain extra visibility among business buyers, while keeping your regular consumer strategy separate.

By combining B2B advertising with business-oriented pricing, volume discounts, and compelling product content, we increase the likelihood of larger orders and profitable growth.

Optimal Listings & A+ Content for B2B

An Amazon listing for business buyers requires a different approach than a consumer listing. Professional customers look for clear product specifications, reliability, and practical benefits. We ensure that your product information, positioning, and brand story align with the needs of German B2B customers.

Content That Converts

From product titles and bullet points to A+ Content: we translate technical specifications into concrete benefits for business users. With clear use cases, professional visuals, and relevant selling points, we build trust and increase conversion rates.

Data-Driven Keyword Strategy

We are researching which keywords German business buyers use. In doing so, we are examining professional usage, industry-specific search terms, and relevant long-tail keywords with a high level of business purchase intent.

Hero products as growth accelerators

We identify products with the greatest B2B potential. These include items that are regularly ordered in large quantities or are of interest to specific industries. These products form the foundation for further business growth.

Insights from German Business Customers

German buyers focus on quality, delivery reliability, product specifications, and business terms. We analyze the factors that influence their purchasing decisions and incorporate these insights into your product content.

Optimized product feeds

We optimize product data, attributes, and relevant specifications for Amazon. This makes products easier to find for business purposes and allows buyers to more quickly assess whether your product lineup meets their needs.

Business Pricing and Volume Discounts

Amazon Business offers more than just access to business customers. With Business Prices and Quantity Discounts, you can offer attractive prices for larger orders without lowering your regular consumer prices. In addition, lower FBA and referral fees may apply to eligible business orders.

At Dexport, we analyze your product range, margins, and order sizes. We develop a B2B pricing strategy that helps you drive more business orders while optimizing your profitability.