Starting June 15, 2026, you’ll be able to sell in Germany through your Dutch TikTok Shop. This means you no longer need to set up a German business. We’ll handle everything—from high-quality images and content to affiliate partnerships, ads, user-generated content (UGC), and influencer collaborations—all tailored to the German market.
There are now more than 25,000 active sellers on TikTok Shop Germany. So it’s important to stand out in order to attract German affiliates, influencers, and customers.
German consumers are increasingly discovering products through influencers and creators rather than through traditional advertising. Authenticity often performs better than polished brand content.
Live shopping is growing rapidly. A large portion of TikTok Shop’s revenue comes from livestreams, shoppable videos, and creator affiliate content. On average, German sellers generate about 60% of their revenue through shoppable videos and livestreams.
Many consumers use TikTok to find products, reviews, recipes, travel advice, and local recommendations before making a purchase.
A striking finding from Germany is that Gen X accounts for approximately 37% of sales on TikTok Shop Germany. Despite TikTok’s reputation as a platform for young people, it is becoming increasingly important for positioning your brand among other target audiences.
A deep understanding of the German market, based on years of experience with international leaders. We learn and grow together.
We employ German-native marketers, strategists, and business developers who truly understand what it takes for foreign companies to grow in the German market – and the hurdles they face. Each specialist brings in-depth expertise in their own field.
We put together a complete team for you with the right specialists who work passionately on your brand.
