Dexport.com
e-marketingsupport.com
Customized Growth Plan
Success story

Altrex: The Strategy Behind 142% Growth in Germany

Meet

Altrex is the Benelux market leader in stairs, ladders and scaffolding. For more than 70 years they have supplied climbing equipment of the highest quality for both consumers and professionals. Altrex actively cooperates with resellers at home and abroad for the sale of their high-quality products.

Altrex logo

Services

Google Ads
SEA
SEO
Search engine optimization
Microsoft Ads
Social Media Ads
I want to grow too

Challenges

Support in the German market

With the expansion of the sales team in Germany, Altrex wants to broaden and improve its online marketing activities. Therefore, they started looking for a reliable partner to expand our business crossborder.

Germany is currently one of the countries with the greatest growth potential for Altrex. The German website already existed, but no online marketing activities were carried out yet. In 2019, a start was therefore made to increase brand awareness through Google advertising and search engine optimization. Because there was a need from Altrex for an experienced partner to realize the crossborder growth with, Dexport was engaged for the complete online marketing in Germany.

Altrex company logo
Altrex Demo Team

The growth strategy behind Altrex

Work began on setting up German Google Ads campaigns. The focus was mainly on branded search terms and products. The strategy was then expanded to include retargeting campaigns, Microsoft Ads and social media ads. The main goal of the campaigns is to increase Altrex's brand awareness in Germany and refer people to a local reseller. In addition to execution, Dexport is also an active sparring partner for Altrex to identify new growth opportunities and define strategy.

Result

Results Altrex

By 2021, a 142% increase in website visits has been achieved, compared to 2020. Here the budget is optimally distributed over the various channels. Because Altrex does not have its own webshop, the increase in visitor numbers within the target group is the most important steering figure. Due to positive, stable results, Altrex has released additional budget for German online marketing, which has been used to further expand the campaigns. The cooperation is bearing fruit. Altrex is gaining market share in Germany.

 

142%
increase in visitor numbers
Elevated
market share

Case Studies

Discover more Dexport success stories

View all case studies

Driving Growth in Germany

Together we make a difference

Our German-native marketing specialists are dedicated to delivering maximum results. Together, we identify and unlock your next growth opportunities in Germany. 

About Dexport

Specialist since 2006
Dexport is the specialized agency with years of experience in the German market. With us, you get full service and the best German marketing team for your brand.
Dexport 20th Anniversary
Export staff photo meeting room
Export staff photo from the break room
Export staff photo from the conference room

We take you to the next level!

Let’s push your boundaries together.
More about us

Stay up to date!

Labels
Information
Locations
Bunnik HQ
Groeneweg 23
3981 CK Bunnik
+31 (0)88 339 76 78 Contact us
Amsterdam
Surinameplein 6
1058 GP Amsterdam
Privacy Policy Cookie Policy
©2026 – Part of E-Marketing Support B.V.
Crossborder logo

Legal Certainty Website

It is important that your business complies with all tax and legal requirements. This will help you avoid legal notices (claims) and make a trustworthy impression on German consumers. Thanks to our service and the Dexport partner network, your online store will always be legally up to date! In addition to the German terms and conditions and privacy policy, you must also include an Impressum (a type of legal notice) and a Widerrufsbelehrung (return policy) on your site.

With our legal services, you’re on solid legal ground, even when selling on German marketplaces. We ensure that your website and related documents comply with strict German consumer protection laws. Plus, for a modest monthly fee, we host your legal documents and keep them up to date at all times.

EPR and/or WEEE registration

In Germany, you have to comply with EPR (Extended Producer Responsibility) registration when you put packaging on the market. This means you have to register your packaging through the LUCID platform. You also need WEEE registration if you sell electronics. Through us you can request an instructional email with all the necessary information. In addition, you will receive a discount on joining a Dual System, allowing you to comply with German packaging legislation efficiently and economically.

German postal address

Reliability is the greatest asset for German consumers (also business target group) when making purchases. Listing a German mailing address gives German consumers the feeling of having landed on a reliable and secure German website. Renting a German address is for the appearance of the German look and feel on your website, the German address, along with a German phone number is a cost-effective way to show that your business is fully geared to the German market.

You can establish a presence in Germany by renting a mailing address through us. This gives you access to a German virtual office (a German mailing or return address, with a phone number if desired). In practice, it is also often possible to open a German bank account using a German mailing address. You can list the German address on your website.

German AI clone of your website

The AI-clone feature translates your website in a smart and efficient way. After cloning your online store, you retain the flexibility to customize each page and add SEO-optimized content, further optimizing your visibility and performance in the German market.

If you’d prefer a custom-built German online store, our consulting team is here to help. We’ll support you with detailed checklists and expert advice to create a website that’s perfectly tailored to the German e-commerce market.

.de domain name

We take care of hosting your .de domain through a German provider. Should you already have .de hosting or choose to place your German website on a .com/the subdomain, you can of course do so. 

There are several advantages to using both a .com and a .de domain for German consumers:

  • International recognition: A .com domain is recognized worldwide and can contribute to greater reach and a more international appeal.
  • Local recognition: A .de domain is considered local and trusted by German consumers. It shows that you specifically target the German market and understand local needs, which can lead to higher engagement and conversion.
  • Search engine optimization (SEO): A .de domain name can help improve local SEO. Search engines such as Google often prioritize local domains when showing search results to users in Germany. This can lead to higher visibility of and more organic traffic to your website.
  • International recognition: A .com domain is recognized worldwide and can contribute to greater reach and a more international appeal.