How Fatboy Doubled Its Sales on Amazon

Fatboy's story begins in 2002 with an oversized beanbag. Soon the whole world seemed to fancy collapsing on this unexpected substitute for the chair. In homes, on terraces and at events, everywhere you saw people sitting and hanging out on our products, with big smiles. And that's what we do it for. With  sobriety and an international team we make as many homes, gardens, offices and parties as possible happier

Fatboy won the 2019 CrossBorder Award. The beanbag retailer from Den Bosch took top honors with its international campaign "The world's laziest job," to raise awareness of Lamzac through user-generated video content. The next step for FatBoy was to make it findable and recognizable for its customers in Germany on Amazon as well. The company was looking for a partner with the specialists and knowledge to set up and build this for Germany.

To achieve this, Dexport developed a strategy and plan of action. Central to this were the Storefront, Sponsored Products, Sponsored Brands and Product Display Ads.