Stylish GIMBER makes organic ginger concentrate to drink pure or mixed with water or other beverages. Originally a Belgian company, Gimber now sells their products throughout Europe. They do so offline through delis and organic stores and, since 2021, online through the Amazon Marketplace.
In early 2021, GIMBER wanted to start selling through Amazon. Resellers were already selling GIMBER products through Amazon, but did so without a brand story and matching photos. To give a strong answer to that, GIMBER wanted to set up a complete online store itself within Amazon and grow internationally.
Successful growth on Amazon requires a strong foundation and a smart strategy. For GIMBER, we focused on visibility, brand experience, and international growth. Below, you can read how we leveraged product listings, content, and advertising to successfully scale the brand across Europe and on Amazon.
To get started on Amazon, it is important to get the basics right. Too often we see products that are hardly or not fully online. We made sure that the entire assortment came online on Amazon. All products were provided with the correct EAN numbers, the SKUs, titles, descriptions and variations.
The next step was to ensure that Gimber had a visible presence across all areas of Amazon through advertising. We worked together to develop a suitable advertising strategy. The focus was primarily on the brand name and specific categories, such as syrup and ginger.
By implementing the right strategy, we garnered positive reviews—which are crucial on Amazon—and won the Buy Box. Once sales were picking up, we expanded the strategy to other European countries, including France, Spain, Italy, and the United Kingdom. For each country, we set up a complete online store, along with A+ content and a brand story.
Currently, Gimber operates in more than 5 countries and Amazon has now become a serious revenue source and we can proudly say that this is a successful launch on Amazon.
It is important that your business complies with all tax and legal requirements. This will help you avoid legal notices (claims) and make a trustworthy impression on German consumers. Thanks to our service and the Dexport partner network, your online store will always be legally up to date! In addition to the German terms and conditions and privacy policy, you must also include an Impressum (a type of legal notice) and a Widerrufsbelehrung (return policy) on your site.
With our legal services, you’re on solid legal ground, even when selling on German marketplaces. We ensure that your website and related documents comply with strict German consumer protection laws. Plus, for a modest monthly fee, we host your legal documents and keep them up to date at all times.
In Germany, you have to comply with EPR (Extended Producer Responsibility) registration when you put packaging on the market. This means you have to register your packaging through the LUCID platform. You also need WEEE registration if you sell electronics. Through us you can request an instructional email with all the necessary information. In addition, you will receive a discount on joining a Dual System, allowing you to comply with German packaging legislation efficiently and economically.
Reliability is the greatest asset for German consumers (also business target group) when making purchases. Listing a German mailing address gives German consumers the feeling of having landed on a reliable and secure German website. Renting a German address is for the appearance of the German look and feel on your website, the German address, along with a German phone number is a cost-effective way to show that your business is fully geared to the German market.
You can establish a presence in Germany by renting a mailing address through us. This gives you access to a German virtual office (a German mailing or return address, with a phone number if desired). In practice, it is also often possible to open a German bank account using a German mailing address. You can list the German address on your website.
The AI-clone feature translates your website in a smart and efficient way. After cloning your online store, you retain the flexibility to customize each page and add SEO-optimized content, further optimizing your visibility and performance in the German market.
If you’d prefer a custom-built German online store, our consulting team is here to help. We’ll support you with detailed checklists and expert advice to create a website that’s perfectly tailored to the German e-commerce market.
We take care of hosting your .de domain through a German provider. Should you already have .de hosting or choose to place your German website on a .com/the subdomain, you can of course do so.
There are several advantages to using both a .com and a .de domain for German consumers:
