Joe Merino is a men's clothing brand that has earned its footsteps in the fashion industry with timeless, classic and durable men's sweaters. Joe's sweaters are made of Merino wool and represent long-lasting quality. The brand does not believe in buy, wear and throw away, but wants to offer their customers a long-lasting product and even offer a free repair service.
Like the product, the partnership between Joe Merino and Dexport can also be labeled sustainable. Already since 2017, Dexport has been handling the crossborder marketing for the brand and in all these years, the collaboration has proven successful.
Joe Merino's main goal was to level up their marketing strategy. They were looking for a party that was willing to think with them about all possible marketing channels. A specialist and at the same time a generalist with a lot of experience in all areas of online marketing. They wanted to take the next step with social media campaigns such as Facebook and Instagram marketing. Also on the wish list was the deployment of Google Ads, Bing, Linkbuilding and SEO.
Dexport chose to use social media marketing for brand building, branding and to leverage these channels as a revenue channel. The use of these social media campaigns gave the brand a huge boost. Attention was placed on the organic growth of the site by setting up the SEO more professionally. Several creative campaigns were also created.
Dexport created a major summer campaign for the brand called Cool in Wool: Merino wool im Sommer. This campaign focused on the benefits of wearing wool in summer and was rolled out in all countries. Dexport created a landing page and provided translations of the texts. The Christmas campaign "Joe cadeau" was another success case. Again, all countries were reached by creating a connection to a custom made landing page with a wrapping service after purchase.
In our search for a full service digital marketing agency to enter the German market, we ended up with Dexport. We have now been working together for many years to our great satisfaction."
In order to achieve the intended growth in Germany, Dexport focuses on SEA, SEO and Social Advertising for Joe Merino primarily. Together, we have already achieved many great successes. Dexport carries out the online marketing work in a thorough manner and also lets us know proactively when it sees opportunities. I would therefore describe Dexport as a committed marketing agency with many online marketing specialists in house who like to go the extra mile."
Joe Merino, under the wings of Dexport, grew 47% in sales in all countries last year. Of that, almost 80% growth was achieved for the DACH countries.
