Dexport.com
Success story

How Pflanzkuebelonline.de Migrated Without Losing SEO or Revenue

Meet

At pflanzkuebelonline.de, high-quality flower boxes and pots take center stage. This is reflected in the premium products, the quality materials used and the excellent service provided. Pflanzkuebelonline.de stands for sustainably produced products that last a long time.

Luca Lifestyle logo

Services

Google Ads
SEA
SEO
Search engine optimization
German content
Influencers
Marketplaces

Challenges

Full-service service

For Luca lifestyle, we created Pflanzkuebelonline.de on the Magento 1 platform, which was some time ago. Despite this, the site flourished and saw annual growth, mainly thanks to the German-specific web shop and the use of SEO and SEA. After several successful years on the German market, it was time for a fresh update.

Online plant pot company

How did we go about this?

A successful migration without any loss of visibility

Pflanzkuebelonline.de recognized the need to revamp their website and switch to a more modern CMS, especially since Magento 1 was no longer being supported. From the moment Magento 2 was introduced, it was clear that support for Magento 1 would eventually end. A crucial aspect of this transition was maintaining the company’s established SEO rankings in Germany and continuing to focus on growth through Amazon. It was up to us to ensure this transition went smoothly.

Pflanzkuebel website

Assortment of 500+ products and variations 

The website was transferred and completely focused on the German market. We implemented optimizations for both the web shop and Amazon, taking into account a range of more than 500 products and their variations. Design, marketing and SEO were essential in this process.

Result

Migrate without losing your online visibility

A completely new website running on Lightspeed CMS, successful Google Ads and retention of German SEO positions. Both the webshop and Amazon have contributed to the growth of the brand in Germany and SEO positions have been further strengthened.

45%
Revenue growth
75%
Growth through the online store and Amazon

Case Studies

Discover more Dexport success stories

Driving Growth in Germany

Together we make a difference

Our German-native marketing specialists are dedicated to delivering maximum results. Together, we identify and unlock your next growth opportunities in Germany. 

About Dexport

Specialist since 2006
Dexport is the specialized agency with years of experience in the German market. With us, you get full service and the best German marketing team for your brand.
Dexport 20th Anniversary
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Locations
Bunnik HQ
Groeneweg 23
3981 CK Bunnik
+31 (0)88 339 76 78 Contact us
Amsterdam
Surinameplein 6
1058 GP Amsterdam

Legal Certainty Website

It is important that your business complies with all tax and legal requirements. This will help you avoid legal notices (claims) and make a trustworthy impression on German consumers. Thanks to our service and the Dexport partner network, your online store will always be legally up to date! In addition to the German terms and conditions and privacy policy, you must also include an Impressum (a type of legal notice) and a Widerrufsbelehrung (return policy) on your site.

With our legal services, you’re on solid legal ground, even when selling on German marketplaces. We ensure that your website and related documents comply with strict German consumer protection laws. Plus, for a modest monthly fee, we host your legal documents and keep them up to date at all times.

EPR and/or WEEE registration

In Germany, you have to comply with EPR (Extended Producer Responsibility) registration when you put packaging on the market. This means you have to register your packaging through the LUCID platform. You also need WEEE registration if you sell electronics. Through us you can request an instructional email with all the necessary information. In addition, you will receive a discount on joining a Dual System, allowing you to comply with German packaging legislation efficiently and economically.

German postal address

Reliability is the greatest asset for German consumers (also business target group) when making purchases. Listing a German mailing address gives German consumers the feeling of having landed on a reliable and secure German website. Renting a German address is for the appearance of the German look and feel on your website, the German address, along with a German phone number is a cost-effective way to show that your business is fully geared to the German market.

You can establish a presence in Germany by renting a mailing address through us. This gives you access to a German virtual office (a German mailing or return address, with a phone number if desired). In practice, it is also often possible to open a German bank account using a German mailing address. You can list the German address on your website.

German AI clone of your website

The AI-clone feature translates your website in a smart and efficient way. After cloning your online store, you retain the flexibility to customize each page and add SEO-optimized content, further optimizing your visibility and performance in the German market.

If you’d prefer a custom-built German online store, our consulting team is here to help. We’ll support you with detailed checklists and expert advice to create a website that’s perfectly tailored to the German e-commerce market.

.de domain name

We take care of hosting your .de domain through a German provider. Should you already have .de hosting or choose to place your German website on a .com/the subdomain, you can of course do so. 

There are several advantages to using both a .com and a .de domain for German consumers:

  • International recognition: A .com domain is recognized worldwide and can contribute to greater reach and a more international appeal.
  • Local recognition: A .de domain is considered local and trusted by German consumers. It shows that you specifically target the German market and understand local needs, which can lead to higher engagement and conversion.
  • Search engine optimization (SEO): A .de domain name can help improve local SEO. Search engines such as Google often prioritize local domains when showing search results to users in Germany. This can lead to higher visibility of and more organic traffic to your website.
  • International recognition: A .com domain is recognized worldwide and can contribute to greater reach and a more international appeal.