Content creation
Saniweb, the market leader in sanitary products, has now rolled out its successful formula in Germany as well. At Saniweb you will find premium sanitary products and accessories. Since 2009, Saniweb, part of the Mandemakers Group (founded in 1978), has been voted best online store several times.
In 2023, Saniweb wanted to expand into the German market with an online store offering over 100,000 products. The challenge lay in building online visibility, strong search rankings, and brand awareness within a competitive market. To achieve sustainable growth, a combination of localization, SEO, and SEA was essential.
For the German launch of Saniweb.de, we developed a strategy focused on growth, visibility, and brand awareness. From e-commerce localization and Google Ads to SEO opportunities and social media: discover how we worked step by step to establish a strong position in the German market and drive online growth.
In 2023, we began developing a strategy for the launch of the Saniweb.de online store in the German market. Saniweb, with a product range of approximately 100,000 items and ambitious revenue targets, requested a phased approach to ensure optimal visibility and growth. To help achieve these growth objectives, we provided intensive SEO and SEA support.
We researched which brands and products generate the most search volume and where Saniweb.de has the best chances to achieve good rankings compared to German competitors. From the beginning, we worked closely with Saniweb's marketing team, investigating the competition and advising on communication and positioning. We also helped with the necessary localization, such as labels, payment options and other conversion-enhancing elements important for the German market.
Every quarter we evaluate the keywords that need extra attention based on competition analysis and keyword gaps. We focus on German keywords on which the main competition does not yet rank. Here we take into account the keyword difficulty in relation to search volumes. We create additional landing pages for these terms to support both SEO and Ads. We also target trending brands by creating new landing pages for popular brands and series. To increase visibility, we are implementing SERP features by adding FAQ sections to each page, which now gets us high rankings for hundreds of issues.
The German web shop is thriving. We are now focusing on improving search engine rankings and new growth opportunities. Link building and SEO affiliates are valuable to further optimize performance. In addition, social media campaigns and product marketing play a crucial role in this phase. Much of the target audience is active on social media, with Meta Ads offering growth potential. By applying a full-funnel social media strategy and targeted product marketing, we are taking further steps to strengthen both authority and brand awareness in the German market.
In 2023, we localized and optimized the German web shop with intensive SEO and SEA support. We are now focusing on increasing brand awareness in Germany with a targeted social media strategy and product marketing. Follow our progress and find out how we continue to drive growth!
