Dexport.com
Success story

How Saniweb Shipped 100,000 Products to Germany

Meet

Saniweb, the market leader in sanitary products, has now rolled out its successful formula in Germany as well. At Saniweb you will find premium sanitary products and accessories. Since 2009, Saniweb, part of the Mandemakers Group (founded in 1978), has been voted best online store several times.

Saniweb logo

Services

Content creation
Google Ads
SEO
Brand positioning
Growth Opportunities

Challenges

A wide selection. But still no visibility in Germany...

In 2023, Saniweb wanted to expand into the German market with an online store offering over 100,000 products. The challenge lay in building online visibility, strong search rankings, and brand awareness within a competitive market. To achieve sustainable growth, a combination of localization, SEO, and SEA was essential.

Saniweb Company

How did we go about this?

The growth strategy behind Saniweb.de

For the German launch of Saniweb.de, we developed a strategy focused on growth, visibility, and brand awareness. From e-commerce localization and Google Ads to SEO opportunities and social media: discover how we worked step by step to establish a strong position in the German market and drive online growth.

Saniweb Google Ads

Webshop localization & Google Ads

In 2023, we began developing a strategy for the launch of the Saniweb.de online store in the German market. Saniweb, with a product range of approximately 100,000 items and ambitious revenue targets, requested a phased approach to ensure optimal visibility and growth. To help achieve these growth objectives, we provided intensive SEO and SEA support.

We researched which brands and products generate the most search volume and where Saniweb.de has the best chances to achieve good rankings compared to German competitors. From the beginning, we worked closely with Saniweb's marketing team, investigating the competition and advising on communication and positioning. We also helped with the necessary localization, such as labels, payment options and other conversion-enhancing elements important for the German market.

Responding to SEO opportunities

Every quarter we evaluate the keywords that need extra attention based on competition analysis and keyword gaps. We focus on German keywords on which the main competition does not yet rank. Here we take into account the keyword difficulty in relation to search volumes. We create additional landing pages for these terms to support both SEO and Ads. We also target trending brands by creating new landing pages for popular brands and series. To increase visibility, we are implementing SERP features by adding FAQ sections to each page, which now gets us high rankings for hundreds of issues.

Saniweb SEO
Saniweb: High-quality sanitary products

Building brand awareness

The German web shop is thriving. We are now focusing on improving search engine rankings and new growth opportunities. Link building and SEO affiliates are valuable to further optimize performance. In addition, social media campaigns and product marketing play a crucial role in this phase. Much of the target audience is active on social media, with Meta Ads offering growth potential. By applying a full-funnel social media strategy and targeted product marketing, we are taking further steps to strengthen both authority and brand awareness in the German market.

Result

A strong foundation for online growth in Germany

In 2023, we localized and optimized the German web shop with intensive SEO and SEA support. We are now focusing on increasing brand awareness in Germany with a targeted social media strategy and product marketing. Follow our progress and find out how we continue to drive growth!

100k
products on the German market
SEO & SEA
Strategy for Germany
Elevated
Visibility through SEO
Full-funnel
social media strategy

Case Studies

Discover more Dexport success stories

Driving Growth in Germany

Together we make a difference

Our German-native marketing specialists are dedicated to delivering maximum results. Together, we identify and unlock your next growth opportunities in Germany. 

About Dexport

Specialist since 2006
Dexport is the specialized agency with years of experience in the German market. With us, you get full service and the best German marketing team for your brand.
Dexport 20th Anniversary
Export staff photo meeting room
Export staff photo from the break room
Export staff photo from the conference room

We take you to the next level!

Let’s push your boundaries together.

Stay up to date!

Locations
Bunnik HQ
Groeneweg 23
3981 CK Bunnik
+31 (0)88 339 76 78 Contact us
Amsterdam
Surinameplein 6
1058 GP Amsterdam

Legal Certainty Website

It is important that your business complies with all tax and legal requirements. This will help you avoid legal notices (claims) and make a trustworthy impression on German consumers. Thanks to our service and the Dexport partner network, your online store will always be legally up to date! In addition to the German terms and conditions and privacy policy, you must also include an Impressum (a type of legal notice) and a Widerrufsbelehrung (return policy) on your site.

With our legal services, you’re on solid legal ground, even when selling on German marketplaces. We ensure that your website and related documents comply with strict German consumer protection laws. Plus, for a modest monthly fee, we host your legal documents and keep them up to date at all times.

EPR and/or WEEE registration

In Germany, you have to comply with EPR (Extended Producer Responsibility) registration when you put packaging on the market. This means you have to register your packaging through the LUCID platform. You also need WEEE registration if you sell electronics. Through us you can request an instructional email with all the necessary information. In addition, you will receive a discount on joining a Dual System, allowing you to comply with German packaging legislation efficiently and economically.

German postal address

Reliability is the greatest asset for German consumers (also business target group) when making purchases. Listing a German mailing address gives German consumers the feeling of having landed on a reliable and secure German website. Renting a German address is for the appearance of the German look and feel on your website, the German address, along with a German phone number is a cost-effective way to show that your business is fully geared to the German market.

You can establish a presence in Germany by renting a mailing address through us. This gives you access to a German virtual office (a German mailing or return address, with a phone number if desired). In practice, it is also often possible to open a German bank account using a German mailing address. You can list the German address on your website.

German AI clone of your website

The AI-clone feature translates your website in a smart and efficient way. After cloning your online store, you retain the flexibility to customize each page and add SEO-optimized content, further optimizing your visibility and performance in the German market.

If you’d prefer a custom-built German online store, our consulting team is here to help. We’ll support you with detailed checklists and expert advice to create a website that’s perfectly tailored to the German e-commerce market.

.de domain name

We take care of hosting your .de domain through a German provider. Should you already have .de hosting or choose to place your German website on a .com/the subdomain, you can of course do so. 

There are several advantages to using both a .com and a .de domain for German consumers:

  • International recognition: A .com domain is recognized worldwide and can contribute to greater reach and a more international appeal.
  • Local recognition: A .de domain is considered local and trusted by German consumers. It shows that you specifically target the German market and understand local needs, which can lead to higher engagement and conversion.
  • Search engine optimization (SEO): A .de domain name can help improve local SEO. Search engines such as Google often prioritize local domains when showing search results to users in Germany. This can lead to higher visibility of and more organic traffic to your website.
  • International recognition: A .com domain is recognized worldwide and can contribute to greater reach and a more international appeal.