A smart combination of SEO, affiliate marketing, and influencer marketing
Dexport's approach for XXL Nutrition was twofold: a sharp focus on SEO to increase online visibility and an extensive network to establish collaborations with affiliates and influencers. These influencers, especially the smaller and more credible ones, were used to authentically present the brand to German consumers. In addition, by capitalizing on niches, such as lactose-free shakes, XXL Nutrition was able to clearly differentiate itself in the market.
