Dexport.com
Success story

How XXL Nutrition Conquered Three German-Speaking Markets

Meet

XXL Nutrition, a prominent name in the sports nutrition industry, started small: 10 jars of supplements in a garage. From these modest beginnings, the company grew into a giant in both online and offline markets. They have established themselves as the authority on sports nutrition and health supplements. Their growth is the result of strategic choices and continuous efforts, as expressed by the founder: "Small steps but big plans."

XXL Nutrition logo

Services

Niches
SEA
SEO
Search engine optimization
German Content
Influencers
Affiliate marketing

Challenges

Support in the German market

When XXL Nutrition wanted to enter the immense German market, they sought the expertise of Dexport. This specialist in crossborder growth has assisted many companies in their international ambitions since 2006.

XXL Nutrition Company
XXL Nutrition case

A smart combination of SEO, affiliate marketing, and influencer marketing

Dexport's approach for XXL Nutrition was twofold: a sharp focus on SEO to increase online visibility and an extensive network to establish collaborations with affiliates and influencers. These influencers, especially the smaller and more credible ones, were used to authentically present the brand to German consumers. In addition, by capitalizing on niches, such as lactose-free shakes, XXL Nutrition was able to clearly differentiate itself in the market.

Result

Strategic marketing led to international recognition

The combination of SEO expertise and influencer marketing through Dexport led to impressive results for XXL Nutrition in Germany. The company not only launched successfully, but also established itself as a leading brand in the sports nutrition sector. The strength of their unique product offering, reinforced by effective marketing, resulted in XXL Nutrition being included in the 2023 Crossborder Top 30. This highlights XXL Nutrition's success and influence in the international market, made possible in part by Dexport's strategic approach.

45%
SEO growth
30%
Revenue growth
3
German-speaking countries active
Top
position in niches

Case Studies

Discover more Dexport success stories

Driving Growth in Germany

Together we make a difference

Our German-native marketing specialists are dedicated to delivering maximum results. Together, we identify and unlock your next growth opportunities in Germany. 

About Dexport

Specialist since 2006
Dexport is the specialized agency with years of experience in the German market. With us, you get full service and the best German marketing team for your brand.
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Locations
Bunnik HQ
Groeneweg 23
3981 CK Bunnik
+31 (0)88 339 76 78 Contact us
Amsterdam
Surinameplein 6
1058 GP Amsterdam

Legal Certainty Website

It is important that your business complies with all tax and legal requirements. This will help you avoid legal notices (claims) and make a trustworthy impression on German consumers. Thanks to our service and the Dexport partner network, your online store will always be legally up to date! In addition to the German terms and conditions and privacy policy, you must also include an Impressum (a type of legal notice) and a Widerrufsbelehrung (return policy) on your site.

With our legal services, you’re on solid legal ground, even when selling on German marketplaces. We ensure that your website and related documents comply with strict German consumer protection laws. Plus, for a modest monthly fee, we host your legal documents and keep them up to date at all times.

EPR and/or WEEE registration

In Germany, you have to comply with EPR (Extended Producer Responsibility) registration when you put packaging on the market. This means you have to register your packaging through the LUCID platform. You also need WEEE registration if you sell electronics. Through us you can request an instructional email with all the necessary information. In addition, you will receive a discount on joining a Dual System, allowing you to comply with German packaging legislation efficiently and economically.

German postal address

Reliability is the greatest asset for German consumers (also business target group) when making purchases. Listing a German mailing address gives German consumers the feeling of having landed on a reliable and secure German website. Renting a German address is for the appearance of the German look and feel on your website, the German address, along with a German phone number is a cost-effective way to show that your business is fully geared to the German market.

You can establish a presence in Germany by renting a mailing address through us. This gives you access to a German virtual office (a German mailing or return address, with a phone number if desired). In practice, it is also often possible to open a German bank account using a German mailing address. You can list the German address on your website.

German AI clone of your website

The AI-clone feature translates your website in a smart and efficient way. After cloning your online store, you retain the flexibility to customize each page and add SEO-optimized content, further optimizing your visibility and performance in the German market.

If you’d prefer a custom-built German online store, our consulting team is here to help. We’ll support you with detailed checklists and expert advice to create a website that’s perfectly tailored to the German e-commerce market.

.de domain name

We take care of hosting your .de domain through a German provider. Should you already have .de hosting or choose to place your German website on a .com/the subdomain, you can of course do so. 

There are several advantages to using both a .com and a .de domain for German consumers:

  • International recognition: A .com domain is recognized worldwide and can contribute to greater reach and a more international appeal.
  • Local recognition: A .de domain is considered local and trusted by German consumers. It shows that you specifically target the German market and understand local needs, which can lead to higher engagement and conversion.
  • Search engine optimization (SEO): A .de domain name can help improve local SEO. Search engines such as Google often prioritize local domains when showing search results to users in Germany. This can lead to higher visibility of and more organic traffic to your website.
  • International recognition: A .com domain is recognized worldwide and can contribute to greater reach and a more international appeal.