Niches
When XXL Nutrition wanted to enter the immense German market, they sought the expertise of Dexport. This specialist in crossborder growth has assisted many companies in their international ambitions since 2006.
Dexport's approach for XXL Nutrition was twofold: a sharp focus on SEO to increase online visibility and an extensive network to establish collaborations with affiliates and influencers. These influencers, especially the smaller and more credible ones, were used to authentically present the brand to German consumers. In addition, by capitalizing on niches, such as lactose-free shakes, XXL Nutrition was able to clearly differentiate itself in the market.
